Senior Brand Manager

KP Snacks; Slough; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the snack industry seeks a dynamic Senior Brand Manager for a 6-month FTC in Slough. The role involves leading strategic brand initiatives, managing budgets, and fostering internal and external partnerships. Candidates should have a robust background in FMCG brand management and a passion for innovative marketing.

Qualifications

• Experience in brand management in food or drinks industries.
• Knowledge of digital marketing strategies.
• Ability to work autonomously and make impactful recommendations.

Responsibilities

• Develop and implement brand vision and strategy.
• Manage P&L and marketing budget.
• Lead brand positioning and creative campaigns.

Skills

Entrepreneurial mindset

Digitally savvy

Creativity

Strategic thinking

Commercial awareness

Education

Experience in FMCG brand management

Job description

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Senior Brand Manager

Initial 6-month FTC

Slough (hybrid - min of 2 days per week in the office)

Here at popchips we're on a mission to make more moments pop with positivity and we want to start something good.

Job Description

Senior Brand Manager

Initial 6-month FTC

Slough (hybrid - min of 2 days per week in the office)

Here at popchips we're on a mission to make more moments pop with positivity and we want to start something good.

We're pretty happy to call ourselves the 2nd biggest better for you snack brand in the UK. But we're still growing, and that means we need more popping people who share our positivity, energy and curiosity to join in with the next most exciting part of our story...

As Senior Brand Manager, some of your responsibilities will include:

• Create & inspire the business on the 3 year brand vision, strategy and plan
• Execute the in year brand plan
• Cross functional alignment with key project teams and stakeholders e.g. Sales, Innovation, Trade and Shopper Marketing, Category, Sales, Finance, Forecasting
• To forge strong relationships both internally (factories, sales, marketing) & with agency partners (Social/digital, design, BTL, PR agencies)
• To lead any brand positioning & creative campaign workstreams and activation as and when required
• P&L and Marketing Budget ownership
• Support, develop & coach the ABM
• Be an active & participative member of the energetic and lively 50 strong marketing team
  
  

At KP Snacks, we’re all about creating snacks that people love, from McCoy’s and Hula Hoops to Tyrrells and, of course, KP Nuts. As part of the Intersnack Group, we’re part of something big—Intersnack is a global leader in savoury snacks, with more than €3 billion in annual turnover, over 14,000 employees, and 44 factories around the world. You’ll find us making a difference in 30+ countries, from Europe to Australia, New Zealand, India, and Vietnam.

Our culture at KP Snacks is award-winning, and there’s a good reason why. We’re proud of our friendly, welcoming, and supportive environment where everyone’s encouraged to be their best and work together to achieve great things. Our People & Planet goals mean we’re committed to protecting the future—whether that’s through reducing our packaging, making our products better for the planet, or promoting wellbeing and physical activity in our communities.

Joining us means being part of a team that’s passionate, purposeful, and committed to making a real impact. If you’re ready to bring your authentic self to work, KP Snacks is the place for you!

The Marketing team is responsible for bringing our brands to life and making them resonate with consumers. With a deep understanding of our customers, our Marketing team shapes the strategies that build brand loyalty, drive growth, and keep us connected to snackers across the country. Through creativity, consumer insights, and impactful campaigns, this team ensures that our products reach and delight people everywhere.

Job requirements

We’d love to hear from you if you can evidence the following knowledge, skills and experience:

• Entrepreneurial, nimble, ‘go get’ attitude with a challenger brand mindset
• Digitally savvy, inquisitive and engaged with your consumer
• Comfortable and suited to non-classic, non-mainstream marketing lever activation (eg social media)
• Creative, strategic, passionate and excited about brands, people, marketing, contemporary culture
• End to end full mix marketing experience, including long-term Strategic and annual Brand Planning
• A positive, forward, self-starter with the ability to work autonomously and looking to make a difference!
• Commercially minded with the ability to successfully prioritise workload
• Able to make recommendations and inspire and influence upward
• FMCG food and/or drinks brand management experience is essential
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Food and Beverage Manufacturing

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