Senior Brand Manager

JD.com; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A prominent global e-commerce company seeks a Senior Brand Manager to shape its brand identity and ensure coherence across all platforms. This role involves leading the brand strategy, crafting design guidelines, and managing brand communications to enhance customer engagement. You'll collaborate with various creative teams and contribute to key strategies that drive brand growth in a diverse and inclusive work environment.

Benefits

Competitive salary

Health insurance

Pension

Performance bonuses

Diverse and inclusive work environment

Qualifications

• Proven experience in brand strategy, design, or marketing communications.
• Strong understanding of brand systems and multi-channel consistency.
• Experience in working with creative teams.

Responsibilities

• Define and lead brand strategy and vision.
• Create and implement brand design guidelines.
• Develop audio branding assets.

Skills

Brand strategy

Design

Marketing communications

Communication

Project management

Job description

JD.com (NASDAQ: JD; HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading global technology and service provider with supply chain at its core. Renowned for its supply chain innovation and excellence, the company has expanded into sectors including retail, technology, logistics, healthcare, and more, aiming to transform traditional business models with cutting-edge digital solutions.

Learn more about us:https://corporate.jd.com/

We’re looking for a strategic and creative Senior Brand Manager to define and drive the evolution of our brand. You’ll be responsible for shaping our brand identity, setting the tone of voice across channels, and ensuring brand consistency across all customer touchpoints - from digital content to physical assets.

Key Responsibilities:

• Define and lead the overall brand strategy and vision, ensuring alignment with company goals and market positioning.
• Establish and document a consistent tone of voice for the brand, with clear usage guidelines for website content, email marketing (EDMs), and event naming conventions.
• Create and implement comprehensive brand design guidelines, covering digital platforms (app, website), physical assets (packaging, vans), and co-branded materials across various advertising channels.
• Develop and manage audio branding assets, including recommendations for sonic logos, music, and voiceover styles to enhance brand recall and consistency across audio-based media.

Qualifications:

• Proven experience in brand strategy, design, or marketing communications.
• Strong understanding of brand systems and multi-channel consistency.
• Experience in working with creative teams (design, copy, audio).
• Excellent communication skills and a sharp eye for detail.
• A passion for building brands that resonate with customers..
• Ability to manage multiple projects and stakeholders in a fast-paced environment.

What We Offer:

• The exciting opportunity to shape category strategies and contribute to the growth of a new and dynamic e-commerce business.
• A diverse, inclusive work environment, where you can make a significant impact on JD.com's regional presence.
• A competitive salary and benefits package, including health insurance, pension, and performance bonuses.

JD.com is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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