Senior Brand Manager

Church & Dwight; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

Church & Dwight UK Ltd is seeking a Senior Brand Manager for their Healthcare marketing team in London. This role requires expertise in managing brand strategy, new product development, and effective communications. Candidates should have relevant marketing experience, ideally in healthcare, and the ability to drive brand success in a global context. A competitive package, including annual leave and pension matching, is offered.

Benefits

24 days annual leave

Pension matched up to 9%

Discretionary annual bonus

Life assurance cover

Membership of a health cash plan

Qualifications

• Graduate with a relevant degree, ideally in marketing.
• Previous marketing experience managing OTC brands or Medical Devices.
• Strong experience in developing brand strategies and annual plans.

Responsibilities

• Lead development of strategic brand plans based on insights.
• Manage brand performance and profitability, analyze market data.
• Create vision for brand growth and manage product development.

Skills

Marketing Strategy

Brand Management

Consumer Insights

Market Analysis

Education

Relevant degree in marketing

Job description

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A collective energy and ambition. A place where you can make a real difference.

We’re a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Do you have a passion for achievement and healthcare marketing? Do you have a scientific or medical background with strong marketing experience?

If the answer is yes - then look no further. Church & Dwight UK Ltd have an exciting opportunity for a Senior Brand Manager to join our Marketing Department in our Healthcare team based in our London Office.

As a SBM for Healthcare you will be responsible for managing all aspects of marketing a brand, including developing strategic plans, overseeing new product development, creating and executing communications and promotions, and liaising with international and export teams. The role involves leading the development of strategic, insight-led brand plans, creating and executing compelling communications and promotions, and identifying and bringing new product concepts to market. You will be a positive and proactive member of the marketing team, leading by example and helping to create a strong, energized, performance-led team.

Within this role you will have to use scientific expertise to develop breakthrough communications targeting healthcare positions. You will also be responsible for managing the Healthcare Intern.

Key responsibilities include:

• Brand strategy: leading the development of creative strategic brand plans based on consumer insights and market trends, setting brand objectives and targets, developing pricing strategy, and reviewing brand plans quarterly.
• Brand operations: monitoring and controlling the brand performance and profitability, analysing market and brand data, managing the brand budget, and looking for opportunities to meet or exceed targets.
• New product development: creating the vision for the growth of the brand range, developing and maintaining the innovation funnel, leading the development work with the technical team, organising and managing consumer research and market testing, and developing new packaging with design agencies.
• Brand communication and in market activation: working with the marketing director/manager to develop powerful communications across all media channels, creating inspiring briefs for the creative and media agencies, managing the agencies on a day to day basis, working closely with sales and customer marketing to drive synergy and communicate effectively, identifying sales promotion opportunities, organising and managing consumer research and market testing of communications, and analysing the marketing activity and measures success.
• International liaison: supporting the success of the brand in other markets by working closely with the international and GMG export teams, ensuring the integrity and consistency of the brand presentation, advising on in market generated marketing and promotional materials, and seeking and being open to learning from other markets.

The successful candidate will be a graduate with a relevant degree, ideally from a marketing subject. You must have previous marketing experience managing OTC brands or Medical Devices, and strong experience in developing brand strategies and annual plans. Helping to create strong A&P programmes across ATL, BT and digital/social is a must.

A successful individual must have entrepreneurial spirit and be able to take on responsibility, whilst challenging the status quo. It is key that this person has a strong commercial understanding of business issues/opportunities, balanced with a sound understanding of the healthcare environment. Management experience is desirable, but not essential.

This role works an average 37 hours per week Monday-Friday.

In return we offer a competitive package, including 24 days annual leave, a pension matched up to 9%, discretionary annual bonus, life assurance cover and membership of a health cash plan.

This is a great opportunity to work with recognisable global brands and to see your work in the real world. Sounds interesting? Send us your CV and let’s talk!