Senior Brand Manager, Surface & Laundry

Reckitt Benckiser LLC; Slough; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global company in health, hygiene, and nutrition seeks a Senior Brand Manager to drive brand marketing strategies in Slough. You will lead branding plans, achieve financial goals, and collaborate across teams in a fast-paced environment. Qualified applicants will have a minimum of 5 years in brand marketing and a strong analytical background. Join us in making a positive societal impact through iconic brands.

Benefits

Parental benefits

Mental health programs

Life insurance

Global share plans

Short-term incentives for performance

Qualifications

• Minimum 5 years’ experience in brand marketing.
• Experience in developing brand strategy, product, and communication innovation.
• Fluency in English.

Responsibilities

• Achieve financial and market share targets for assigned brands.
• Manage marketing for two brands and ensure activation excellence.
• Collaborate across functions to develop and execute commercial plans.

Skills

Leadership

Analytical skills

Brand strategy development

360 campaigns

Education

Bachelor's degree

MBA

Job description

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With a trusted portfolio of world-class Air Care, Surface, Laundry, and Pest Control products, the Essential Home team’s purpose is to Make a House Your Home. Fuelling this newly formed business and leadership team is a diverse and inclusive culture for all. Together, we’re shaping a team with a founder mentality: that listens and learns, and that is entrepreneurial, agile, and action-oriented.

With high-quality brands such as Air Wick, Cillit Bang, Calgon, and Mortein, now is an exciting time to join a dynamic company full of purpose, pace, and energy, creating a truly unique learning and career opportunity for all.

Marketing

Marketing is at the heart of Essential Home. We pride ourselves on our unique approach to driving growth for some of the world's most loved and trusted health, hygiene, and nutrition brands. Our purpose and mission motivate us to design and deliver distinctive communications throughout our consumer funnel, aiming for category growth and a positive societal impact. With extensive media and digital teams embedded throughout the organization, we measure both our business and societal impact. Our global teams lead our overarching brand strategy, brand guardianship, and innovation pipeline in close partnership with R&D, while our local marketing teams deliver regional goals in collaboration with Sales. Our 2,500-strong marketing community and Marketing Academy provide extensive opportunities for growth and upskilling.

About the role

As part of the Marketing team, you will support strategic execution and product delivery within a FTSE 10 company. Our dynamic, ownership-driven culture will bring out your best every day. As a Senior Brand Manager (SBM), you will focus on driving growth in your market by leading the execution of brand marketing plans for specific categories, aligned with the country’s commercial strategy set by the Area.

Your responsibilities

• Achieve financial and market share targets for assigned brands or categories.
• Manage marketing for two brands, ensuring activation excellence of central Powerbrand plans.
• Collaborate across functions—including Area, supply, sales, and finance—to develop and execute successful commercial plans.
• Develop and activate initiatives for local brands, including new products, consumer, and shopper communications.
• Propose business development initiatives based on consumer, shopper, and market insights.
• Support Trade marketing in store-format activation plans and promotional strategies.
• Assist Sales in creating customer presentations and meeting requirements.
• Manage local brand portfolios, developing brand and communication plans.
• Coach and develop team members.

The experience we're looking for

• Minimum 5 years’ experience in brand marketing.
• Experience in developing brand strategy, product, and communication innovation.
• Job Title: Senior Brand Manager.
• Reports to: Marketing Director.
• Location: Slough, Berkshire.
• Experience in developing 360 campaigns across traditional and digital channels, including programmatic, social, OLV, etc., with an understanding of best practices.
• Proven leadership skills.
• Excellent analytical skills.
• Bachelor's degree; an MBA is a plus but not required.
• Fluency in English.

What we offer

We support our people through inclusion initiatives, parental benefits, mental health programs, life insurance, and global share plans. We also offer short-term incentives for outstanding performance. Rewards are aligned with Reckitt's pay-for-performance philosophy.

Equality

We hire for potential as well as experience, and consider all qualified applicants regardless of age, disability, or other protected characteristics. If this role and our company feel like a good fit, we encourage you to apply.

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