Senior Brand & Growth Marketing Leader

Andrew Brownsword Hotels; Bath; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Great salary and benefits

Private Pension and Healthcare

Staff discounts 25% off F&B

Staff rate £25 B&B per person

Perkbox platform

Employee Assistance Programme

Development opportunities

Milestone rewards

Job summary

Andrew Brownsword Hotels is seeking a Group Head of Marketing to evolve our brand, guest demand and commercial strategy across the collection. Reporting to the CEO, you will shape storytelling, growth, and how marketing drives revenue, direct bookings and long-term brand equity.

You will lead a high-performing team, manage PR, digital channels and agency partnerships to deliver measurable growth. This role combines creative leadership with data-driven decision making.

Qualifications

• Proven success growing premium or luxury brands.
• Strong commercial and performance marketing acumen.
• Experience developing integrated brand and demand-generation strategies.
• A track record balancing creativity with measurable growth outcomes.
• Deep understanding of digital channels including CRM, SEO, PPC and conversion optimisation.
• Experience leading teams and influencing senior stakeholders.
• Energy, curiosity and the ambition to build something meaningful.

Responsibilities

• Execute and optimise the existing brand strategy to support trading performance, guest growth and market penetration.
• Ensure exceptional brand consistency across all touchpoints, working closely with internal teams.
• Be brilliant at communicating our story and personality through all mediums.
• Public Relations & Reputation Management - Oversee outsourced PR efforts to build and protect the brand reputation.
• Drive website conversion performance.
• Manage and optimise Google Ads and Meta Ads campaigns.
• Social media strategy, content creation, implementation & engagement.
• Implement best-in-class digital marketing strategies to maximise SEO, PPC, and CRM effectiveness.
• Coach property social media champions.
• Lead graphic design creation & drive branding implementation through our senior designer.
• Develop a best-in-class marketing asset ecosystem to support hotels, campaigns and experiences.
• Own marketing strategy in support of revenue, direct bookings and seasonal trading priorities.
• Influence pricing, promotions, audience strategy, demand generation and commercial planning alongside Revenue teams.
• Build, lead and develop a high-performing marketing function.
• Lead agency and external partner relationships.

Skills

Brand management

Digital marketing

Performance marketing

Team leadership

Agency management

Content creation

Tools

Google Ads

Meta Ads

Web analytics

Job description

Andrew Brownsword Hotels is seeking a Group Head of Marketing to evolve our brand, guest demand and commercial strategy across the collection. Reporting to the CEO, you will shape storytelling, growth, and how marketing drives revenue, direct bookings and long-term brand equity.

You will lead a high-performing team, manage PR, digital channels and agency partnerships to deliver measurable growth. This role combines creative leadership with data-driven decision making.