Group Head of Marketing & Brand Growth

Andrew Brownsword Hotels Marketing; Bath; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Salary & benefits

Pension & Healthcare

Staff discounts & perks

Perkbox platform perks

25% hotel food & beverage discounts

Staffable special rates

Employee helpline

Family First development pathways

Career development opportunities

Milestone awards

Job summary

The Brownsword Group is seeking a Group Head of Marketing in Bath to lead brand evolution, guest demand initiatives and commercial marketing across the collection. You will report to the CEO and shape how stories are told, brands grow, and marketing drives revenue and direct bookings.

You will steer a high-performing team, collaborate with internal stakeholders and external partners, and influence pricing, campaigns and analytics to maximise group performance.

Qualifications

• Proven success growing premium or luxury brands.
• Strong commercial and performance marketing acumen.
• Experienced developing integrated brand and demand-generation strategies.
• Track record balancing creativity with measurable growth outcomes.
• Deep understanding of digital channels including CRM, SEO, PPC and conversion optimisation.
• Experience leading teams and influencing senior stakeholders.
• Energy, curiosity and the ambition to build something meaningful.

Responsibilities

• Execute and optimise the existing brand strategy to support trading performance, guest growth and market penetration.
• Ensure exceptional brand consistency across all touchpoints, working closely with internal teams.
• Be brilliant at communicating our story and personality through all mediums.
• Public Relations & Reputation Management - Oversee outsourced PR efforts to build and protect the brand reputation.
• Drive website conversion performance.
• Manage and optimise Google Ads and Meta Ads campaigns.
• Social media strategy, content creation, implementation & engagement.
• Implement best-in-class digital marketing strategies to maximise SEO, PPC, and CRM effectiveness.
• Coach property social media champions.
• Lead graphic design creation & drive branding implementation through our senior designer.
• Develop a best-in-class marketing asset ecosystem to support hotels, campaigns and experiences.
• Own marketing strategy in support of revenue, direct bookings and seasonal trading priorities.
• Influence pricing, promotions, audience strategy, demand generation and commercial planning alongside Revenue teams.
• Build, lead and develop a high-performing marketing function.
• Lead agency and external partner relationships.

Skills

Brand strategy

Brand consistency

Storytelling

PR management

Digital marketing

Google Ads

Meta Ads

Social media

Content creation

CRM marketing

Graphic design

Marketing assets

Revenue marketing

Pricing strategy

Agency management

Team leadership

Tools

Google Ads

Meta Ads

CRM platforms

Job description

The Brownsword Group is seeking a Group Head of Marketing in Bath to lead brand evolution, guest demand initiatives and commercial marketing across the collection. You will report to the CEO and shape how stories are told, brands grow, and marketing drives revenue and direct bookings.

You will steer a high-performing team, collaborate with internal stakeholders and external partners, and influence pricing, campaigns and analytics to maximise group performance.