Head of Marketing - Luxury Hotels & Brand Growth

Andrew Brownsword Hotels; Bath; Hybrid; GBP 80,000 - 110,000; Full time

Benefits offered by this job

Great salary

Private Pension

Perkbox discounts

Staff hotel rates

Employee helpline

Development pathways

Milestone rewards

Job summary

Brownsword Hotels in Bath seeks a Group Head of Marketing to lead brand, guest demand and commercial marketing strategy across the collection. Reporting to the CEO, you will shape how our stories are told, how brands grow, and how marketing contributes to revenue, direct bookings and long-term equity.

You will execute the brand strategy, ensure brand consistency, drive website performance, manage paid campaigns, social media, CRM and SEO, and lead a high-performing marketing team while

Qualifications

• Proven track record in luxury brand marketing.
• Experience shaping brand narratives across multiple channels.
• Strong collaboration with revenue teams and stakeholders.
• Expertise in digital marketing including CRM, SEO, PPC and conversion.

Responsibilities

• Lead brand and demand-generation strategy for the hotel collection.
• Ensure consistent brand messaging across all touchpoints.
• Drive website performance and online conversion.
• Oversee paid media (Google/Meta) campaigns and social media strategy.
• Manage agency relationships and internal design resources.
• Coach marketing champions across properties and central teams.

Skills

Brand strategy

Communication

PR & Reputation

Website optimization

Google Ads

Meta Ads

Social media

SEO

CRM

Team leadership

Stakeholder management

Tools

Google Ads

Meta Ads

Job description

Brownsword Hotels in Bath seeks a Group Head of Marketing to lead brand, guest demand and commercial marketing strategy across the collection. Reporting to the CEO, you will shape how our stories are told, how brands grow, and how marketing contributes to revenue, direct bookings and long-term equity.

You will execute the brand strategy, ensure brand consistency, drive website performance, manage paid campaigns, social media, CRM and SEO, and lead a high-performing marketing team while