Senior Brand Experience Manager

TN United Kingdom; London; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

An established industry player is seeking a Senior Brand Experience Manager to lead their global marketing communications efforts. In this hybrid role based in London, you will be responsible for driving brand awareness and engagement through innovative campaigns across digital and print channels. You will collaborate with diverse teams to ensure cohesive messaging and leverage data analytics to optimize performance. If you thrive in a fast-paced environment and have a passion for branding, this opportunity is perfect for you. Join a forward-thinking organization committed to developing future business leaders through experiential learning.

Benefits

Competitive salary

Multicultural work environment

Professional development opportunities

Flexible working hours

Health and wellness programs

Qualifications

• 5+ years of experience in marketing, branding, or campaign management.
• Experience managing both print and digital campaigns.
• Proficiency in data analysis and audience segmentation.

Responsibilities

• Develop and execute integrated marketing communications plans.
• Collaborate with teams to deliver compelling brand messaging.
• Analyze campaign performance and optimize future initiatives.

Skills

Marketing Management

Campaign Management

Data Analysis

Brand Awareness

Audience Segmentation

Problem Solving

Communication

Teamwork

Education

Bachelor's Degree in Marketing or related field

Master's Degree (desirable)

Tools

Salesforce

Marketing Cloud

Jira

Google Analytics

Tableau

Hotjar

Microsoft Office Suite

Figma

AI Tools

Job description

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Role:

Senior Brand Experience Manager

As the Senior Brand Experience Manager, you will take full responsibility for our global, integrated marketing communications plan spanning all online and offline activities for our Postgraduate portfolio, driving brand awareness, engagement, and lead generation across digital and print channels. Reporting to the Head of Experience, you will be part of the Experience Team and collaborate closely with other Brand Experience Managers to lead and execute multi-channel marketing campaigns that resonate with our target audiences. This includes digital and print communication strategies, paid campaigns, and personalized email content strategies. You will own campaign planning, execution, and performance measurement to ensure brand growth and results.

This is a London-based hybrid role.

Responsibilities:

1. Take full responsibility for a global, integrated marketing communications plan spanning all online and offline activities for the candidate journey, driving brand awareness, engagement, and lead generation across digital and print channels.
2. Possess specialist experience in digital, social, and campaign management.
3. Collaborate with internal teams, including Creative, Content, Digital, BI, Marketing Automation, and Events, to deliver consistent and compelling brand messaging across all touchpoints.
4. Own the end-to-end delivery of brand campaigns, from briefing and planning through to execution and performance analysis.
5. Analyze data to evaluate the effectiveness of marketing initiatives and provide insights to optimize future campaigns.
6. Partner with the BI and MAT teams to track and report on KPIs, including inquiries, applications, and other conversion metrics.
7. Drive audience segmentation strategies, ensuring targeted and personalized marketing approaches that align with candidate needs and program objectives.
8. Manage the creation and delivery of print materials, including brochures and other collateral, as part of an integrated marketing approach.
9. Collaborate with the Marketing Automation Team to develop and refine personalized email content strategies and ensure seamless campaign execution.
10. Work closely with cross-functional stakeholders to align marketing initiatives with broader business strategies and ensure a cohesive brand experience.
11. Conduct user/audience research and gather insights to better understand audience needs and improve personalization and messaging effectiveness.
12. Implement testing methodologies (e.g., A/B testing) to continuously optimize campaign performance and engagement.
13. Provide strategic leadership on brand experience, guiding senior stakeholders on best practices and innovations in marketing.
14. Elevate Hult's brand awareness and reputation by ensuring all marketing initiatives align with and clearly communicate Hult's mission and values.
15. Stay abreast of industry trends and competitor activities to keep our brand innovative and competitive.

This role is for you if:

• You are a marketing generalist and love working across marketing channels and campaigns, eager to explore new platforms and initiatives.
• You love using data to support your ideas and campaigns.
• You are a proactive problem solver who can troubleshoot quickly.
• You are resourceful, comfortable using AI to generate and manipulate copy, editing PDFs, and confident with CMS platforms.
• You are an excellent communicator and the voice of marketing.
• You have extensive experience working in international markets.
• You thrive in a fast-paced, innovative environment.
• You are hyper-organized and adept at managing multiple projects.
• You value teamwork, diversity, and inclusion.
• You pay great attention to detail.
• You love and understand branding.

Minimum Requirements:

• 5+ years of experience in marketing, branding, communications, or campaign management.
• Experience with Salesforce, Marketing Cloud, Jira (or similar).
• Experience with CRM platforms like StoryBlok, analytics tools such as Google Analytics, Tableau, Hotjar (or similar).
• Experience managing both print and digital campaigns.
• Proficiency in Microsoft Office Suite.
• Knowledge of UX and experience with Figma (desirable).
• Experience using AI tools (desirable).
• Knowledge of higher education (desirable).

As part of the interview process, you will demonstrate your knowledge through tangible examples of marketing, performance, and brand initiatives.

About Hult International Business School:

Hult is a practice-oriented business school committed to creating impact. With programs from undergraduate to doctoral levels across a global campus network, Hult emphasizes experiential learning. Recognized by top rankings, Hult aims to develop future business leaders and entrepreneurs through immersive, challenge-based education rooted in real-world practice.

Additional Information:

Hult is a non-profit organization, accredited to award US and UK degrees, with a strategic alliance with Ashridge. We are an equal-opportunity employer offering competitive salaries and benefits in a multicultural environment. Expected start date: April 2025.