Head of Brand Experience/Events

Norton Motorcycles; London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An iconic British motorcycle brand is seeking a Head of Brand & Experience to shape the narrative and engage enthusiasts. This role combines strategic leadership with hands-on execution, ensuring a bold brand presence across all channels. You will lead the development of brand guidelines, manage high-profile events, and foster community engagement. Join a passionate team in a fast-paced environment where innovation is celebrated, and your contributions will drive loyalty and revenue. Experience the thrill of working in a dynamic, entrepreneurial setting that values personal development and excellence.

Benefits

33 days of holiday

Generous pension scheme

Private Medical Insurance

Life insurance (4x salary)

Free fruit

WeCare Employee Assistance Programme

Free electric bicycle hire

On-site free parking with charging points

Employee events and socials

Ideas for Excellence scheme

Qualifications

• 7-10+ years in brand management or experiential marketing, preferably in automotive.
• Proven success in crafting brand strategies and executing engaging experiences.

Responsibilities

• Own and evolve brand strategy aligned with business goals and market trends.
• Lead planning and execution of global and regional events and activations.

Skills

Brand Management

Experiential Marketing

Project Management

Stakeholder Coordination

Customer Engagement

Education

Bachelor's Degree in Marketing or Related Field

Job description

We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a passionate, growing team dedicated to delivering exquisite riding experiences.

Under new ownership and part of the TVS Motor family, we're entering a new era of global success. We invite you to be part of this journey!

At Norton, we value respect, trust, and responsibility. We empower our employees to perform their roles with excellence and professionalism, and we prioritize personal development, teaching, and learning. Joining our team means opportunities to grow and learn alongside talented, dedicated colleagues.

The Role

As Head of Brand & Experience/Events, you will shape how the world experiences our brand—digitally and in person. You’ll define the brand narrative, champion creative storytelling, and design world-class experiences that inspire passion, loyalty, and advocacy among riders and enthusiasts.

This role combines strategic brand leadership with hands-on execution, collaborating across marketing, design, product, sales, and community teams to ensure a consistent and bold brand presence at every touchpoint.

Key Responsibilities

• Own and evolve the brand strategy aligned with business goals, market trends, and customer passion points.
• Develop brand guidelines, voice, and visual identity to ensure global consistency.
• Collaborate with product and design teams to integrate the brand from concept to customer delivery.
• Lead the planning and execution of global and regional events: launches, community rides, expos, trade shows, dealer activations, and flagship experiences.
• Create immersive brand activations that engage customers emotionally and physically—on and off the road.
• Identify and manage partnerships, sponsorships, and collaborations to enhance brand visibility and relevance.
• Ensure a cohesive brand experience across all channels, including retail environments and digital platforms.
• Work with marketing and customer service to ensure interactions reflect the brand promise throughout the customer journey.
• Foster community engagement through curated experiences and rider-centric initiatives.
• Build, mentor, and inspire a multidisciplinary team focused on brand and events.
• Collaborate across departments to ensure alignment and synergy.
• Manage external agencies, vendors, and creative partners to deliver impactful campaigns and activations.

Candidate Experience

• 7-10+ years of experience in brand management, experiential marketing, or events, preferably in automotive, motorcycle, lifestyle, or performance sectors.
• Deep understanding of enthusiast cultures, especially in motorcycles or automotive industries. Proven success in crafting brand strategies and executing engaging experiences that drive loyalty and revenue.
• Experience managing high-profile product launches and community-building initiatives.
• Strong leadership, project management, and stakeholder coordination skills.
• Bold, innovative, and customer-focused mindset.
• Comfortable working in a fast-paced, high-performance environment.

Rewards of Working for Norton:

We take care of our team and offer attractive rewards, including:

• Competitive salary based on skills and experience
• 33 days of holiday (including bank holidays)
• Generous pension scheme with personalized advice
• Private Medical Insurance and Cash Back Programme
• Life insurance (4x salary)
• Free fruit for a healthy lifestyle
• WeCare Employee Assistance Programme (online GP, mental health support, and more)
• Opportunity to work in an entrepreneurial environment within a well-funded company
• Ideas for Excellence scheme that rewards innovation
• Diverse, international team with varied perspectives
• Employee events, socials, and activities
• Free electric bicycle hire and on-site free parking with charging points

We are committed to continually improving our rewards offerings as we grow. Join us and see for yourself!

Note: We do not accept agency applications.