Brand Experience Manager

Tottenham Hotspur Football Club; London; On-site; GBP 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a passionate Brand Experience Manager to elevate their brand through innovative storytelling and strategic initiatives. This role is pivotal in enhancing the overall brand experience for fans and followers, ensuring alignment with the club's vision. You'll lead engaging campaigns, develop memorable brand activations, and cultivate cross-functional relationships to drive brand loyalty and growth. If you're a creative thinker with a knack for project management and a love for sports, this opportunity is perfect for you to make a significant impact in a vibrant environment.

Qualifications

• Experience as a Brand Marketing Manager in a relevant industry.
• Demonstrable experience developing impactful brand experiences.

Responsibilities

• Drive brand awareness through engaging campaigns.
• Develop brand activations to enhance fan engagement.

Skills

Brand Marketing

Project Management

Communication Skills

Data Analysis

Team Leadership

Education

Bachelor's Degree in Marketing or related field

Job description

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Job profile for Brand Experience Manager

Brand Experience Manager

location_on Lilywhite House 09/05/2025 Brand Experience Manager Apply online

The job requirements are detailed below. Where applicable the skills, qualifications and memberships required for this job have also been included.

Job details

Basis Full Time Region Tottenham Job category/type Marketing Date posted 01/04/2025 Job reference REQ00000885

Job description

Who We Are

Founded in 1882, Tottenham Hotspur is an iconic English football club, playing in the

Premier League and Women’s Super League. From North London to the world, our fanbase spans continents, cultures, and generations. Spurs is a club that’s always dared to push boundaries, breaking new ground and rewriting history.

We offer world-class facilities: In 2019, we opened our state-of-the-art Stadium, a £1 billion landmark that’s the beating heart of North Tottenham’s transformation. More than just a football ground, it’s an engine of change — creating 4,000 jobs and injecting £300 million into the local economy every year.

We’re at our brightest when we’re all together. Our Club, our teams, our community.

There is only one Hotspur. Tottenham Hotspur

The Role:

The Club is seeking a self-motivated leader with expert knowledge and a passion for storytelling to join our dynamic and energetic Brand & Creative team at the heart to Tottenham Hotspur. The Brand Experience Manager will play a pivotal role in helping develop, and lead on executing, strategies that enhance the overall brand experience for our fans, followers and new audiences.

Reporting to the Senior Brand Manager, the successful candidate will help strengthen the brand’s positioning, increase loyalty, and drive global growth by developing and delivering compelling brand experiences and memorable interactions. The role will also serve as the guardian of our brand, ensuring all related activities align with the Club’s vision, values and positioning.

Key Responsibilities:

• Drive brand awareness, exposure, and affiliation by creating exciting, highly engaging and attention-grabbing campaigns across football and beyond, delivering exceptional, world-class fan experiences
• Deliver culturally relevant and sharable moments which help grow new followers and reach new audiences
• Develop and implement brand activations / initiatives across pre-season tours to enhance brand awareness and fan engagement in key global markets
• Monitor and analyse data to identify new opportunities for improving the brand experience, staying up-to-date with industry trends and best practices to continuously enhance the brand’s positioning and relevance
• Cultivate relationships with cross-functional teams to ensure a smooth execution of all initiatives
• Oversee the environmental branding programme across all key sites including Lilywhite House, the Training Centre, and Stadium
• Serve as a brand ambassador, providing guidance and training on brand-related matters, delivering a consistent and compelling brand experience
• Develop and manage the Brand playbook, ensuring consistency across all touchpoints
• Because of the nature of this role, you may be required to occasionally work out of hours and travel internationally

About You:

• A natural leader and self-starter with the ability to work autonomously within the Brand team and across key business functions
• Positive, solution-oriented attitude
• A pro-active go-getter, full of new and innovative ideas
• A real team player who values and respects others
• Passionate about sport and entertainment

What You Will Bring

• Experience as a Brand Marketing Manager in a relevant industry or for a global brand
• Demonstratable experience of developing brand experiences that have a direct impact on key metrics
• Excellent project management skills, creating plans that show a clear critical path
• Highly organised and able to run multiple projects simultaneously
• Outstanding written and verbal communication skills, with the ability to build rapport and credibility across internal and external stakeholders at all levels
• Ability to pre-plan, anticipate and manage project related risks and challenges
• Coordinating various teams to bring ideas to life
• Ability to handle budgets, negotiate costs efficiently and track spend
• Experience working in a high-pressure environment
• Experience leading and developing a direct report / team is desirable

The Tottenham Hotspur Way

Is to push harder, rise higher and forge greater. We involve, inspire and elevate one another to be our best selves, to produce exceptional on and off the pitch. Every day brings us opportunities to improve and make the impossible, possible.

Our values that bind us:

DREAM THE IMPOSSIBLE – Impossible made possible when we think outside the box

DARE TO CHANGE THE GAME – Relentlessly strive for glory and leave our mark on the world

DO IT OUR WAY – Win the right way, never at all costs.

Our Responsibility To You

Safeguarding is fundamental to the success in all that we do. Successful candidates are to be reminded they would be subject to various background, DBS, and reference checks for this role.

We welcome applications from anyone regardless of age, disability, gender, race, or ethnic and national origins, religion or belief, or sexual orientation.

Brand Experience Manager Apply online