Senior Brand Experience Manager, EMEA

BoF Careers; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

Ein etabliertes Unternehmen sucht einen Senior Brand Experience Manager, der außergewöhnliche Markenerlebnisse durch kreative Events und Initiativen in der EMEA-Region schafft. In dieser spannenden Rolle arbeiten Sie eng mit verschiedenen Teams zusammen, um die Markenidentität zu stärken und die Marktanteile zu erweitern. Ihre Fähigkeiten im Projektmanagement und Ihre Leidenschaft für die Luxusbranche werden entscheidend sein, um innovative Veranstaltungen zu konzipieren und durchzuführen. Wenn Sie eine kreative Denkweise und einen proaktiven Ansatz mitbringen, ist diese Position perfekt für Sie.

Qualifications

• Erfahrung in Projekt- und Eventmanagement, vorzugsweise in Luxusmarken.
• Starke Kommunikationsfähigkeiten und Präsentation vor Führungskräften.

Responsibilities

• Konzeption und Durchführung markengerechter Events in EMEA.
• Budgetplanung und -überwachung für Veranstaltungen.

Skills

Projektmanagement

Eventmanagement

Markenpositionierung

Kommunikation

Interpersonelle Fähigkeiten

Excel

PowerPoint

Kreativität

Job description

Join to apply for the Senior Brand Experience Manager, EMEA role at BoF Careers

Get AI-powered advice on this job and more exclusive features.

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products across apparel, accessories, home, fragrances, and hospitality. With over 50 years of reputation and a distinctive image, Ralph Lauren's brands include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps. We foster a culture of inclusion through talent development, education, communication, employee groups, and celebration, aiming to create a sense of belonging and fairness for all.

Position Overview

As the Senior Manager, Brand Experience and Hospitality, based in London and reporting to the Head of Lifestyle and Brand Experience, EMEA, you will oversee and manage the production and execution of events in EMEA, including hospitality and other physical brand initiatives. You will collaborate with Marketing, PR, Media, Omni Channel Retail, Clienteling, Creative, Finance, Brand, and Product Teams at both regional and global levels, as well as external partners. Your goal is to create exceptional brand experiences that differentiate Ralph Lauren through storytelling, branding platforms, and key events.

Essential Duties & Responsibilities

1. Conceptualize, implement, and produce brand-appropriate events and initiatives aligned with 360 strategies and Global Brand Moments in EMEA.
2. Incorporate industry best practices to drive innovation and excitement.
3. Maximize event impact through effective amplification strategies.
4. Identify and manage relationships with top-tier suppliers.
5. Ensure cross-functional alignment, communicating progress, risks, and resource needs to leadership.
6. Handle reporting requirements such as recaps and board materials.
7. Manage budget planning and reconciliation.
8. Represent Ralph Lauren in industry engagements as appropriate.
9. Lead and develop a motivated and happy Brand Experience, Events, and Production team.

Experience, Skills & Knowledge

• Proven experience in project and event management within international consumer goods, preferably luxury brands.
• Strong background in brand positioning, merchandising, communications, and partnerships.
• UK and/or European market experience with a relevant network.
• Ability to develop brand-building strategies via events, enhancing brand equity and market share.
• Excellent communication skills, including presenting to senior leadership.
• Organized, creative, proactive, and detail-oriented.
• Strong interpersonal and influencing skills.
• Advanced project management skills and ability to collaborate across teams and geographies.
• Thorough understanding of the fashion industry and competitive landscape.
• Proficiency in Excel and PowerPoint.
• Willingness to travel within Europe.
• Passion for luxury, fashion, and digital innovation, with the ability to inspire change.
• Fluency in English; additional European languages are a plus.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Business Development and Sales
• Industries: Advertising Services