Senior Brand Experience Manager

EF Education First Gruppe; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading educational institution in London is seeking a Senior Brand Experience Manager to enhance its marketing strategy. The role involves overseeing integrated marketing communications, driving brand awareness, and collaborating with various teams to execute campaigns effectively. Candidates should have extensive marketing experience and a passion for brand management.

Qualifications

• 5+ years in marketing, brand, or communications.
• Experience with CRM platforms and analytics tools.

Responsibilities

• Lead global marketing communications plan for postgraduate portfolio.
• Collaborate with internal teams for consistent brand messaging.
• Analyze data to optimize marketing initiatives.

Skills

Data Analysis

Campaign Management

Communication

Marketing Strategy

Education

Bachelor's Degree

Tools

Salesforce

Marketing Cloud

Google Analytics

Tableau

Figma

Job description

Hult International Business School is seeking an experienced Senior Brand Experience Manager to join our dynamic marketing team in London. At Hult, we're committed to delivering exceptional experiences to our candidates across our diverse undergraduate and postgraduate program portfolio. This role presents an exciting opportunity to lead and shape our digital and brand marketing strategy, working across channels to drive brand awareness, lead and enquiry generation, applications, and retention.

About the Role:
As the Senior Brand Experience Manager, you will take full responsibility for our global, integrated marketing communications plan spanning across all online and offline activities for our Postgraduate portfolio, driving brand awareness, engagement, and lead generation across digital and print channels.

Reporting to the Head of Experience, you will be part of the Experience Team and collaborate closely with our other Brand Experience Managers to lead and execute multi-channel marketing campaigns that resonate with our target audiences. This includes digital and print communication strategies, paid campaigns, and personalized email content strategies. You will take ownership of campaign planning, execution, and performance measurement to ensure our brand continues to grow and deliver results.

This is a London-based hybrid role.

Responsibilities:

• Take full responsibility for a global, integrated marketing communications plan spanning across all online and offline activities for the candidate journey, driving brand awareness, engagement, and lead generation across digital and print channels.
• Specialist experience in digital, social and campaign management a plus
• Collaborate with internal teams, including Creative, Content, Digital, BI, Marketing Automation, and Events, to deliver consistent and compelling brand messaging across all touchpoints.
• Own the end-to-end delivery of brand campaigns, from briefing and planning through to execution and performance analysis.
• Analyse data to evaluate the effectiveness of marketing initiatives and provide insights to optimize future campaigns.
• Partner with the BI and MAT team to track and report on key performance indicators (KPIs), including enquiries, applications, and other conversion metrics.
• Drive audience segmentation strategies, ensuring targeted and personalized marketing approaches that align with candidate needs and program objectives.
• Manage the creation and delivery of print materials, including brochures and other collateral, as part of an integrated marketing approach.
• Collaborate with the Marketing Automation Team to develop and refine personalized email content strategies and ensure seamless campaign execution.
• Work closely with cross-functional stakeholders to align marketing initiatives with the broader business strategy and ensure a cohesive brand experience.
• Conduct user/audience research and gather insights to better understand audience needs and improve personalization and messaging effectiveness.
• Implement testing methodologies (e.g., A/B testing) to continuously optimize campaign performance and engagement.
• Provide strategic leadership on brand experience, guiding senior stakeholders on best practices and innovations in marketing.
• Elevate Hult's brand awareness and reputation by ensuring all marketing initiatives align with and clearly communicate Hult's mission and values.
• Stay abreast of industry trends and competitor activities to ensure our brand remains innovative and competitive.

This role is for you if:

• You are a marketing generalist and love to work across marketing channels and campaigns, always eager to jump into new platforms and initiatives
• You love using data to support your ideas and campaigns
• You’re a doer – someone who can find and troubleshoot problems quickly
• You are resourceful, you are not afraid to use AI to generate and manipulate copy, be able to edit a PDF or two, and a confident CMS user
• You are the voice of marketing – an excellent communicator
• You have extensive knowledge working on international markets
• You thrive in a fast-paced environment that fosters change and innovation
• You are hyper-organized and love balancing multiple projects
• You will value and promote teamwork, diversity and inclusion
• You are an attention to detail maverick
• You love and understand the brand!

Requirements:

• 5 years+ working in marketing / brand / communications / campaign management
• Experience with Salesforce, Marketing Cloud, Jira (or similar)
• Experience of using CRM platforms like StoryBlok (or similar) and analytics tools like Google Analytics, Tableau and Hotjar (or similar)
• Experience of working across both print and digital campaigns
• Highly adept at full Microsoft suite
• Knowledge of UX and experience in using Figma for ideation, mapping journeys and collaboration (desirable)
• Experience in using AI and AI tools (desirable)
• Experience/knowledge of higher education (desirable)

As a part of this interview process, you will be asked to demonstrate your knowledge with tangible examples of marketing, performance, and brand initiatives.

About Hult International Business School:

Hult is the business school for those made to do. We believe that theory is good, but practice is better. Hult strives to create a better future for all by inspiring and challenging everyone in our community to make an impact that matters.

With a program offering from undergraduate through to doctorate level and a global campus network that spans cities across three continents, Hult has pioneered learning-by-doing since its foundation. Home to a multicultural community of forward-thinking business talent and top-ranked by the Financial Times, the Economist, Forbes, and Bloomberg Businessweek, Hult gives students the knowledge and skills to become thriving business leaders and entrepreneurs.

Founded by one of Europe's most successful entrepreneurs, Bertil Hult, we believe in the universal truth that to master a skill—from riding a bike to leading a team—it must be practiced. This belief is the guiding force behind every program we provide, every course we create, and every class we run.

Through immersive, challenge-centered learning, Hult provides an educational experience that transforms the lives and careers of our students. Here, they gain the confidence to be themselves, the caring approach that the world needs, and the Inspiration to lead others to do the same.

Additional Information:
Hult International Business School, Inc. is a non-profit corporation organized in the Commonwealth of Massachusetts and accredited by the New England Association of Schools & Colleges to award US degrees. Hult in the UK has the ability to award UK degrees and, in addition, has a strategic alliance with Ashridge, which is a legally separate UK charity that also has the power to award its own UK degrees. Hult and Ashridge present a combined position under a familiar brand and operate as an integrated educational institution that leverages both strengths. Hult is an equal-opportunity employer and offers competitive salaries and benefits in a global, deeply multicultural working environment. April 2025.

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