Brand Experience Manager

Tottenham Hotspur Football Club; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading sports club in London seeks a Brand Experience Manager to enhance brand strategies and drive engagement. The role involves creating compelling experiences for fans and overseeing brand initiatives. Ideal candidates are passionate about sports and possess strong leadership and communication skills.

Qualifications

• Experience as a Brand Marketing Manager in a relevant industry.
• Demonstratable experience of developing impactful brand experiences.

Responsibilities

• Drive brand awareness and create engaging campaigns.
• Develop brand activations to enhance fan engagement.
• Monitor data to identify opportunities for brand improvement.

Skills

Leadership

Project Management

Communication

Creativity

Education

Brand Marketing Experience

Job description

Join to apply for the Brand Experience Manager role at Tottenham Hotspur Football Club

Join to apply for the Brand Experience Manager role at Tottenham Hotspur Football Club

Founded in 1882, Tottenham Hotspur is an iconic English football club, playing in the

Premier League and Women’s Super League. From North London to the world, our fanbase spans continents, cultures, and generations. Spurs is a club that’s always dared to push boundaries, breaking new ground and rewriting history.

We offer world-class facilities: In 2019, we opened our state-of-the-art Stadium, a £1 billion landmark that’s the beating heart of North Tottenham’s transformation. More than just a football ground, it’s an engine of change — creating 4,000 jobs and injecting £300 million into the local economy every year.

We’re at our brightest when we’re all together. Our Club, our teams, our community.

There is only one Hotspur. Tottenham Hotspur

The Role:

The Club is seeking a self-motivated leader with expert knowledge and a passion for storytelling to join our dynamic and energetic Brand & Creative team at the heart to Tottenham Hotspur. The Brand Experience Manager will play a pivotal role in helping develop, and lead on executing, strategies that enhance the overall brand experience for our fans, followers and new audiences.

Reporting to the Senior Brand Manager, the successful candidate will help strengthen the brand’s positioning, increase loyalty, and drive global growth by developing and delivering compelling brand experiences and memorable interactions. The role will also serve as the guardian of our brand, ensuring all related activities align with the Club’s vision, values and positioning.

Key Responsibilities:

• Drive brand awareness, exposure, and affiliation by creating exciting, highly engaging and attention-grabbing campaigns across football and beyond, delivering exceptional, world-class fan experiences
• Deliver culturally relevant and sharable moments which help grow new followers and reach new audiences
• Develop and implement brand activations / initiatives across pre-season tours to enhance brand awareness and fan engagement in key global markets
• Monitor and analyse data to identify new opportunities for improving the brand experience, staying up-to-date with industry trends and best practices to continuously enhance the brand’s positioning and relevance
• Cultivate relationships with cross-functional teams to ensure a smooth execution of all initiatives
• Oversee the environmental branding programme across all key sites including Lilywhite House, the Training Centre, and Stadium
• Serve as a brand ambassador, providing guidance and training on brand-related matters, delivering a consistent and compelling brand experience
• Develop and manage the Brand playbook, ensuring consistency across all touchpoints
• Because of the nature of this role, you may be required to occasionally work out of hours and travel internationally

About You:

• A natural leader and self-starter with the ability to work autonomously within the Brand team and across key business functions
• Positive, solution-oriented attitude
• A pro-active go-getter, full of new and innovative ideas
• A real team player who values and respects others
• Passionate about sport and entertainment

What You Will Bring

• Experience as a Brand Marketing Manager in a relevant industry or for a global brand
• Demonstratable experience of developing brand experiences that have a direct impact on key metrics
• Excellent project management skills, creating plans that show a clear critical path
• Highly organised and able to run multiple projects simultaneously
• Outstanding written and verbal communication skills, with the ability to build rapport and credibility across internal and external stakeholders at all levels
• Ability to pre-plan, anticipate and manage project related risks and challenges
• Coordinating various teams to bring ideas to life
• Ability to handle budgets, negotiate costs efficiently and track spend
• Experience working in a high-pressure environment
• Experience leading and developing a direct report / team is desirable

The Tottenham Hotspur Way

Is to push harder, rise higher and forge greater. We involve, inspire and elevate one another to be our best selves, to produce exceptional on and off the pitch. Every day brings us opportunities to improve and make the impossible, possible.

Our values that bind us:

DREAM THE IMPOSSIBLE – Impossible made possible when we think outside the box

DARE TO CHANGE THE GAME – Relentlessly strive for glory and leave our mark on the world

DO IT OUR WAY – Win the right way, never at all costs.

Our Responsibility To You

Safeguarding is fundamental to the success in all that we do. Successful candidates are to be reminded they would be subject to various background, DBS, and reference checks for this role.

We welcome applications from anyone regardless of age, disability, gender, race, or ethnic and national origins, religion or belief, or sexual orientation.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Art/Creative, Marketing, and Other

• Industries

  Spectator Sports and Sports Teams and Clubs

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