Senior BA – Loyalty Data & Transformation

Marks and Spencer; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Colleague discount

Annual leave

Pension scheme

Wellbeing support

Job summary

Marks & Spencer in London is seeking an experienced Senior Business Analyst to shape the Loyalty data strategy. You’ll lead business analysis across data products and transformation initiatives, turning strategic goals into clear requirements and measurable outcomes.

Working with product, engineering and business teams, you’ll drive collaboration, influence stakeholders and embed best-practice BA. A passion for retail and customer data will help you deliver value across the loyalty proposition

Qualifications

• 4+ years of experience delivering business analysis, requirements gathering and project delivery in complex environments (Retail context preferred).
• Proven ability to drive a Data BA capability, establish effective frameworks, processes and standards.
• Strong analytical and data skills, translating complex needs into actionable solutions.
• Experience working across cross-functional teams in agile, data-centric or transformation programmes.
• Excellent stakeholder management, workshop facilitation and communication, including influencing senior leaders.

Responsibilities

• Lead Business Analysis across Loyalty Data products and transformation initiatives, turning strategy into deliverable outcomes.
• Partner with senior stakeholders and Product Management to define requirements, prioritise opportunities and maximise business value.
• Bridge between business and technology, translating complex needs into clear solutions.
• Input into Best-practice BA frameworks, standards and continuous improvement across the delivery lifecycle.
• Support building the Data Business Analysis capability and fostering a high-performing, customer-focused team.

Skills

Business Analysis

Stakeholder management

Workshop facilitation

Data analysis

Requirements gathering

Agile

Job description

Marks & Spencer in London is seeking an experienced Senior Business Analyst to shape the Loyalty data strategy. You’ll lead business analysis across data products and transformation initiatives, turning strategic goals into clear requirements and measurable outcomes.

Working with product, engineering and business teams, you’ll drive collaboration, influence stakeholders and embed best-practice BA. A passion for retail and customer data will help you deliver value across the loyalty proposition