Senior B2B Performance & Growth Marketing Lead

Amazon TA; Aberdulais; In loco; GBP 85.000 - 120.000; Tempo pieno

Descrizione del lavoro

Veeqo, the Amazon-backed shipping, inventory and warehouse management solution, is hiring a Senior B2B Performance Marketing Manager to drive growth for our SaaS platform targeting mid-market to enterprise clients. You will own full-funnel paid media across search, social, display, and programmatic, collaborating with Sales, Product and Data to optimize ROAS and pipeline.

You will lead testing frameworks, manage budgets, and scale campaigns while exploring AI-powered formats and new platforms.

Competenze

• Experience aggregating and analyzing campaign metrics to identify insights.
• Stakeholder management and communication skills.
• Proven track record of scaling paid media with measurable revenue impact across funnel.
• Hands-on management of campaigns across Google, Microsoft, LinkedIn, and Meta at scale.
• Strong understanding of bid management, attribution models and marketing automation platforms.
• Experience with incrementality testing and geo-lift studies.

Mansioni

• Develop and execute full-funnel paid media strategies across search, social, display, and programmatic channels.
• Manage day-to-day paid media operations including testing, optimization and landing pages.
• Own budget allocation and pacing to maximize ROAS and CPA efficiency.
• Lead marketing automation and audience strategy to improve lead quality.
• Establish robust testing frameworks and metrics to measure incremental impact.
• Lead budget planning and forecast for paid media initiatives and report progress.
• Drive measurement and attribution innovation across channels and platforms.
• Explore new paid media opportunities including AI-powered formats and new platforms.
• Collaborate with Sales, Product and Data to align growth initiatives with business goals.
• Manage relationships with external agencies and platform partners.

Conoscenze

Data-driven marketing

A/B testing

Budget management

Analytical thinking

Attribution modeling

Programmatic advertising

Strategic thinking

Cross-functional collaboration

Growth mindset

Strumenti

Google Ads

Microsoft Ads

LinkedIn Ads

Meta Ads

BI tools

SQL

Descrizione del lavoro

Veeqo, the Amazon-backed shipping, inventory and warehouse management solution, is hiring a Senior B2B Performance Marketing Manager to drive growth for our SaaS platform targeting mid-market to enterprise clients. You will own full-funnel paid media across search, social, display, and programmatic, collaborating with Sales, Product and Data to optimize ROAS and pipeline.

You will lead testing frameworks, manage budgets, and scale campaigns while exploring AI-powered formats and new platforms.