Senior B2B Paid Media & Growth Lead

Amazon TA; Skewen; On-site; GBP 90,000 - 120,000; Full time

Job summary

Veeqo, acquired by Amazon in 2021, seeks a Senior B2B Performance Marketing Manager to scale paid media and drive qualified leads across search, social, display, and programmatic channels. You will own end-to-end campaigns, collaborate with Sales, Product and Data teams, and optimize ROAS in a fast-growing, data-driven environment.

You will build robust testing structures, innovate on attribution, and partner with external agencies to maximize performance while supporting revenue growth for

Qualifications

• Experience aggregating and analyzing internal and external campaign metrics to assess performance drivers and identify insights.
• Experience in stakeholder management and communication management.
• Proven track record of scaling paid media programs that delivered significant revenue impact, including measurement, creative strategy, audience targeting and activation across all parts of the funnel.
• Deep hands-on experience managing campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and/or Meta Ads at scale.
• Strong understanding of paid media technology, bid management, attribution models, and marketing automation platforms.
• Ability to analyze raw campaign data and develop actionable insights related to paid media performance. Understanding of statistics and regression analysis.

Responsibilities

• Develop and execute comprehensive full‑funnel paid media strategies across search, social, display, and programmatic channels that deliver measurable business results.
• Manage the day‑to‑day operations of paid media campaigns including launching, testing, and optimizing ad creative, audiences, bidding strategies, and landing pages across the funnel.
• Own budget allocation and pacing across paid channels, ensuring efficient spend and maximizing return on ad spend (ROAS) and cost per acquisition (CPA).
• Lead marketing automation and audience strategy implementation to drive program efficiency and improve lead quality.
• Establish rigorous testing frameworks (A/B, incrementality, geo‑lift) and optimization processes. Develop metrics and measurement to determine campaign effectiveness and true incremental impact.
• Lead budget planning and forecasting for paid media initiatives. You will be responsible for actively communicating the progress and financial health of the program across the organization.
• Drive continuous innovation in measurement, attribution, and incrementality testing across paid channels.
• Explore and scale emerging paid media opportunities including AI‑powered ad formats, new platforms (e.g., Reddit), and audience expansion strategies.
• Partner with stakeholders across Sales, Product, and Data to align on growth initiatives and ensure paid media supports broader business objectives.
• Manage relationships with external agencies and platform partners to maximize campaign performance.

Skills

Data-driven

Paid media management

Cross-functional collaboration

A/B testing

Analytics

SQL

Tools

Google Ads

Microsoft Ads

LinkedIn Ads

Meta Ads

Excel

BI tools

Job description

Veeqo, acquired by Amazon in 2021, seeks a Senior B2B Performance Marketing Manager to scale paid media and drive qualified leads across search, social, display, and programmatic channels. You will own end-to-end campaigns, collaborate with Sales, Product and Data teams, and optimize ROAS in a fast-growing, data-driven environment.

You will build robust testing structures, innovate on attribution, and partner with external agencies to maximize performance while supporting revenue growth for