Senior B2B Performance Marketing Lead

Amazon TA; Cardiff; On-site; GBP 85,000 - 120,000; Full time

Job summary

Veeqo, a company acquired by Amazon in 2021, is seeking a Senior B2B Performance Marketing Manager to own paid media across search, social, display, and programmatic, targeting mid-market to enterprise SaaS buyers and driving qualified leads and revenue.

The role emphasizes data-driven decision making, A/B testing, collaboration with Sales, Product, and Data, and scaling campaigns while balancing long-term strategy with tactical optimization in a fast-growing environment.

Qualifications

• Experience aggregating and analyzing internal and external campaign metrics to assess performance drivers and identify insights
• Experience in stakeholder management and communication management
• Proven track record of scaling paid media programs that delivered significant revenue impact, including measurement, creative strategy, audience targeting, and activation across all parts of the funnel.
• Deep hands-on experience managing campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and/or Meta Ads at scale.
• Strong understanding of paid media technology, bid management, attribution models, and marketing automation platforms.
• Ability to analyze raw campaign data and develop actionable insights related to paid media performance. Understanding of basic statistics and mathematical modeling concepts such as statistical significance, standard deviations, and regression analysis.
• Experience with incrementality testing, geo-lift studies, or other advanced measurement methodologies

Responsibilities

• Develop and execute comprehensive full-funnel paid media strategies across search, social, display, and programmatic channels that deliver measurable business results.
• Manage the day-to-day operations of paid media campaigns including launching, testing, and optimizing ad creative, audiences, bidding strategies, and landing pages across the funnel.
• Own budget allocation and pacing across paid channels, ensuring efficient spend and maximizing return on ad spend (ROAS) and cost per acquisition (CPA).
• Lead marketing automation and audience strategy implementation to drive program efficiency and improve lead quality.
• Establish rigorous testing frameworks (A/B, incrementality, geo-lift) and optimization processes. Develop metrics and measurement to determine campaign effectiveness and true incremental impact.
• Lead budget planning and forecasting for paid media initiatives. You will be responsible for actively communicating the progress and financial health of the program across the organization.
• Drive continuous innovation in measurement, attribution, and incrementality testing across paid channels.
• Explore and scale emerging paid media opportunities including AI-powered ad formats, new platforms (e.g., Reddit), and audience expansion strategies.
• Partner with stakeholders across Sales, Product, and Data to align on growth initiatives and ensure paid media supports broader business objectives.
• Manage relationships with external agencies and platform partners to maximize campaign performance.

Skills

Data-driven

Analytical mindset

Cross-functional collaboration

Paid media

Tools

Google Ads

Microsoft Ads

LinkedIn Ads

Meta Ads

BI tools

SQL

Job description

Veeqo, a company acquired by Amazon in 2021, is seeking a Senior B2B Performance Marketing Manager to own paid media across search, social, display, and programmatic, targeting mid-market to enterprise SaaS buyers and driving qualified leads and revenue.

The role emphasizes data-driven decision making, A/B testing, collaboration with Sales, Product, and Data, and scaling campaigns while balancing long-term strategy with tactical optimization in a fast-growing environment.