Senior B2B Demand Gen Manager — Growth & Pipeline

Corndel; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Corndel in London is seeking a Senior Demand Generation Manager to lead integrated campaigns that create demand and generate qualified opportunities. You will work with the B2B Marketing team to build and optimise campaigns across channels, including ABM initiatives, webinars and events, with a strong focus on turning insights into commercial growth.

You’ll manage full-funnel activity, partner with Sales and Marketing Operations, and explore AI-enabled strategies to improve targeting and

Qualifications

• 8-10 years’ B2B marketing experience with a strong demand generation track record.
• Proven ability to create B2B campaigns that generate qualified demand and support pipeline growth.
• Deep understanding of complex B2B buyer journeys with multi-stakeholder decisions and longer sales cycles.
• Experience across digital campaigns, email, paid media, nurture and account-based marketing.
• Data-driven approach with experience using CRM and marketing automation.
• Strong commercial mindset with understanding of lead quality, conversion and campaign effectiveness.
• Experience partnering with Sales to align campaigns with commercial priorities and improve demand quality.
• Ability to blend strategic thinking with hands-on delivery.
• Strong stakeholder and project management skills.

Responsibilities

• Own and deliver integrated demand generation campaigns aligned to Corndel’s audiences and priorities.
• Create full-funnel campaigns across digital channels, connecting activity and touchpoints.
• Develop targeted ABM campaigns to engage priority organisations and decision-makers.
• Align marketing activity with target accounts and commercial opportunities in partnership with Business Development.
• Build nurture journeys moving prospects through complex B2B buying journeys.
• Evaluate and optimise campaign performance using funnel data and Sales feedback.
• Collaborate with Sales and Marketing Operations to improve lead quality and funnel progression.
• Explore AI, automation and emerging technologies to improve targeting and personalisation.

Skills

Demand generation

Growth marketing

ABM

CRM

Data-driven

Campaign management

Stakeholder management

Hands-on delivery

Job description

Corndel in London is seeking a Senior Demand Generation Manager to lead integrated campaigns that create demand and generate qualified opportunities. You will work with the B2B Marketing team to build and optimise campaigns across channels, including ABM initiatives, webinars and events, with a strong focus on turning insights into commercial growth.

You’ll manage full-funnel activity, partner with Sales and Marketing Operations, and explore AI-enabled strategies to improve targeting and