Senior Demand Generation Manager

Corndel; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Corndel in London is seeking a Senior Demand Generation Manager to lead integrated campaigns that create demand and generate qualified opportunities. You will work with the B2B Marketing team to build and optimise campaigns across channels, including ABM initiatives, webinars and events, with a strong focus on turning insights into commercial growth.

You’ll manage full-funnel activity, partner with Sales and Marketing Operations, and explore AI-enabled strategies to improve targeting and

Qualifications

• 8-10 years’ B2B marketing experience with a strong demand generation track record.
• Proven ability to create B2B campaigns that generate qualified demand and support pipeline growth.
• Deep understanding of complex B2B buyer journeys with multi-stakeholder decisions and longer sales cycles.
• Experience across digital campaigns, email, paid media, nurture and account-based marketing.
• Data-driven approach with experience using CRM and marketing automation.
• Strong commercial mindset with understanding of lead quality, conversion and campaign effectiveness.
• Experience partnering with Sales to align campaigns with commercial priorities and improve demand quality.
• Ability to blend strategic thinking with hands-on delivery.
• Strong stakeholder and project management skills.

Responsibilities

• Own and deliver integrated demand generation campaigns aligned to Corndel’s audiences and priorities.
• Create full-funnel campaigns across digital channels, connecting activity and touchpoints.
• Develop targeted ABM campaigns to engage priority organisations and decision-makers.
• Align marketing activity with target accounts and commercial opportunities in partnership with Business Development.
• Build nurture journeys moving prospects through complex B2B buying journeys.
• Evaluate and optimise campaign performance using funnel data and Sales feedback.
• Collaborate with Sales and Marketing Operations to improve lead quality and funnel progression.
• Explore AI, automation and emerging technologies to improve targeting and personalisation.

Skills

Demand generation

Growth marketing

ABM

CRM

Data-driven

Campaign management

Stakeholder management

Hands-on delivery

Job description

Senior Demand Generation Manager

Location: Hybrid, with two days per week in our London office
Salary: Depending on experience, plus a comprehensive benefits package.

Create demand. Build pipeline. Drive growth.

At Corndel, we inspire people to think bigger and shape the future. Because when people grow in confidence and capability, they expand what’s possible for themselves, their organisations and what comes next.

We’re looking for a Senior Demand Generation Manager to join our B2B Marketing team and lead the campaigns that create demand, generate qualified opportunities and contribute to commercial growth.

Working closely with Business Development and the wider Marketing team, you’ll develop creative, integrated, insight-led campaigns that reach the right organisations and decision-makers, generate demand and deliver measurable pipeline impact.

This is a strategic and hands‑on role for an experienced B2B marketer who understands how to turn audience insight, strong propositions and great campaign execution into commercial results.

What you’ll do

• Own and deliver integrated demand generation campaigns aligned to Corndel’s audiences, propositions and commercial priorities.
• Create distinctive full-funnel campaigns across digital, email, content, paid media, social, webinars and events, connecting activity across relevant channels and customer touchpoints
• Develop targeted and account-based campaigns to engage priority organisations and decision-makers.
• Work closely with Business Development to align marketing activity with target accounts, and commercial opportunities.
• Build nurture journeys that move prospects through complex B2B buying journeys.
• Evaluate and optimise campaign performance using campaign & funnel data, insights and feedback from Sales.
• Partner with Sales and Marketing Operations to improve lead quality, MQL criteria and funnel progression.
• Explore how AI, automation and emerging technologies can improve targeting, personalisation and campaign performance.

What we’re looking for

You’ll bring:

• Around 8-10 years’ B2B marketing experience, with a strong track‑record in demand generation or growth marketing.
• A proven track record of creating B2B campaigns that generate qualified demand and support pipeline growth.
• A strong understanding of complex B2B buyer journeys, including multi-stakeholder decision‑making and longer sales cycles.
• Experience across digital campaigns, email, paid media, nurture and account-based marketing.
• A data‑driven approach to campaign optimisation, with experience using CRM and marketing automation.
• A strong commercial mindset with a clear understanding of lead quality, conversion, campaign effectiveness.
• Experience partnering closely with Sales to align campaigns with commercial priorities and improve demand quality.
• The ability to combine strategic thinking with hands‑on delivery.
• Strong stakeholder and project management skills.

Why join Corndel?

• Build and shape a demand generation capability with real commercial influence.
• Create campaigns for senior decision-makers in some of the UK’s leading organisations.
• Help build Corndel’s position in the fast‑moving AI and Data market.
• Work alongside talented specialists across Marketing, Sales and Product.
• Use data, AI and experimentation to continuously improve performance.
• Join an ambitious, purpose‑led organisation helping people and organisations build capability for the future.

About Corndel

At Corndel, we’re workforce capability experts, helping organisations and their people thrive in a world of constant change. Through mind‑expanding AI and Data programmes, we build the confidence and capabilities people need for what’s next, turning professional development into meaningful and lasting impact.

If you’re an experienced B2B demand generation marketer who wants to build campaigns that have a clear and measurable commercial impact, we’d love to hear from you.

s part of our commitment to create an inclusive workplace where all colleagues can be their true selves, excel in their roles and progress in their careers, we recognise the importance of embracing the diversity in the working population and making Corndel a fully accessible employer.

As Corndel is a Disability Confident Employer, we make sure that a fair and proportionate number of disabled applicants who meet the minimum criteria for a job will be offered an interview. If you would like to be considered under this scheme, when submitting your application, please select the appropriate option to let us know that you have a disability. Please note this does not mean that all disabled people are entitled to an interview, in some recruitment situations such as peak times, we might need to limit the overall numbers of interviews we offer.

If you have a disability that might affect any stage of the recruitment process, please let us know about any help or reasonable adjustments you need before any interview or assessment. We’ll work with you to make sure any appropriate support is in place and make the application process a more positive experience.

Corndel is committed to safeguarding and safer recruitment practices, and will undertake pre‑employment checks on the successful candidate, including DBS Disclosure.