Senior B2B Demand Gen & Growth Marketer

Icpnet; Greater London; Hybrid; GBP 60,000 - 95,000; Full time

Benefits offered by this job

Hybrid working

Paid time off

Volunteer time off

Summer half-day Fridays

Medical benefits

Dental benefits

Vision benefits

Mental health support

Savings plan

Job summary

ICP is a global leader in Content Operations, seeking a proactive B2B marketing pro to lead demand generation. You will plan and run multi-channel campaigns, build targeted sequences in HubSpot, and partner with Growth and Content to deliver campaigns from planning through delivery and optimization.

You will own day-to-day HubSpot operations, create nurturing programs, and manage paid media with a data-driven approach to grow pipeline while collaborating with Growth Directors and New Business.

Qualifications

• Strong B2B demand generation experience and ability to plan campaigns and deliver hands-on in a multi-stakeholder environment.
• Practical working knowledge of HubSpot, including sequences, lists, emails, workflows and reports.
• Hands-on experience managing paid advertising on LinkedIn, Google, and related platforms.
• Experience translating Growth priorities into targeted marketing activity and collaborating with Content teams.
• Strong skills in campaign tracking, data-driven reporting and attribution.
• Proactive, organized, ownership-minded approach to deliver priorities.
• Excellent communication and stakeholder management, with the ability to collaborate with senior colleagues.
• Experience in professional services, consultancy or services-led business.
• Familiarity with ABM, contact enrichment tools such as ZoomInfo, and responsible use of AI in marketing.
• Experience with content operations, digital assets management, and marketing technology.

Responsibilities

• Plan and deliver demand generation campaigns for new business and existing accounts with clear audiences and measures.
• Identify priority sectors and accounts with Growth Directors and New Business; surface whitespace opportunities.
• Research and enrich relevant contacts using HubSpot/ZoomInfo; validate contacts and prioritise coverage gaps.
• Translate target-market needs into briefs forContent, coordinating assets for campaigns and outreach.
• Build, test, launch and optimise HubSpot sequences and email templates for Growth and New Business.
• Personalise sequences by industry, role and account needs; set audience and follow-up responsibilities.
• Develop nurturing workflows aligned to ICP solutions; coordinate pre-event engagement and post-event follow-up.
• Plan, manage and optimise paid campaigns across LinkedIn and Google Ads; adjust budgets and testing.
• Maintain dashboards to track campaign engagement, paid performance and pipeline.
• Coordinate with agencies/partners and ensure alignment with pipeline objectives.
• Own HubSpot day-to-day operations: lists, workflows, reporting and data quality.
• Identify system improvements and coordinate with Marketing Director and stakeholders.
• Measure success via pipeline, engagement and qualified meetings; share actionable recommendations.

Skills

Demand generation

HubSpot

Paid advertising

ABM

Stakeholder management

Tools

ZoomInfo

HubSpot

LinkedIn Ads

Google Ads

Job description

ICP is a global leader in Content Operations, seeking a proactive B2B marketing pro to lead demand generation. You will plan and run multi-channel campaigns, build targeted sequences in HubSpot, and partner with Growth and Content to deliver campaigns from planning through delivery and optimization.

You will own day-to-day HubSpot operations, create nurturing programs, and manage paid media with a data-driven approach to grow pipeline while collaborating with Growth Directors and New Business.