Senior Social Media Manager — Lead Campaigns & Analytics

Cancer Research UK; Stratford-upon-Avon; Hybrid; GBP 48,000 - 51,000; Full time

Job summary

Cancer Research UK is seeking an experienced Senior Social Media Manager to lead planning, delivery and evaluation of social media campaigns across organic and paid channels. You will ensure content is audience-focused, innovative and aligned to organisational priorities, shaping conversations and driving action across our brand and health information initiatives.

The role requires strategic thinking, creativity and data-driven insight to deliver campaigns that raise awareness and support our

Qualifications

• Extensive social media marketing experience.
• Expert knowledge of social media and digital marketing trends.
• Strong analytical skills and advanced Excel capability.
• Experience using social listening tools such as Brandwatch.
• Excellent communication and stakeholder management skills.
• Experience leading and developing high-performing teams.

Responsibilities

• Lead social media campaigns supporting CRUK brand, science and health information priorities.
• Generate insights from social media data and reporting.
• Oversee paid social campaigns across Facebook, Instagram, X, LinkedIn and TikTok.
• Develop engaging audience-led content.
• Support issue and crisis management activity.
• Line manage, coach and develop team members.

Skills

Social media marketing

Digital marketing trends

Analytical skills

Brandwatch usage

Stakeholder management

Team leadership

Tools

Brandwatch

Job description

Cancer Research UK is seeking an experienced Senior Social Media Manager to lead planning, delivery and evaluation of social media campaigns across organic and paid channels. You will ensure content is audience-focused, innovative and aligned to organisational priorities, shaping conversations and driving action across our brand and health information initiatives.

The role requires strategic thinking, creativity and data-driven insight to deliver campaigns that raise awareness and support our