Senior Analytics Manager, Data & Insights Lead

twentysix; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

VML, part of WPP, is seeking an Analytics Manager to lead a data-driven team within the VML Data group. You will guide analyses across marketing activities, translate data into actionable insights for clients, and collaborate with strategy and account teams to drive results.

You’ll mentor analysts, champion best practices in web analytics, and apply advanced techniques including segmentation and AI to improve efficiency and effectiveness.

Qualifications

• 8+ years in marketing analytics or a related field with team leadership.
• Proficient in Python, BigQuery and SQL.
• Experience with web analytics tools (GA/GA4).
• Skilled in designing dashboards and data visualisation.
• Strong data storytelling and business insight abilities.
• Knowledge of AI applications to improve efficiency and insights.
• Excellent written and verbal communication; client-facing experience.
• Ability to translate business needs into analytical methods.

Responsibilities

• Lead a team of analysts to deliver high-quality analyses.
• Prioritize projects based on business value and skills.
• Deliver end-to-end analyses to optimise marketing funnel.
• Oversee dashboard reporting and deep-dive evaluations.
• Develop and present insights to clients and internal teams.
• Mentor junior staff and foster learning.
• Apply appropriate methodologies and AI techniques.
• Collaborate with strategy and account teams to embed data culture.
• Manage data quality and resolve inconsistencies.
• Present findings and recommendations to stakeholders.
• Ensure accuracy and scalability of reporting processes.
• Stay updated on analytics tools and industry trends.

Skills

Python

BigQuery

SQL

GA

Dashboards

Data storytelling

AI in analytics

Tools

PowerBI

Tableau

Looker Studio

Job description

VML, part of WPP, is seeking an Analytics Manager to lead a data-driven team within the VML Data group. You will guide analyses across marketing activities, translate data into actionable insights for clients, and collaborate with strategy and account teams to drive results.

You’ll mentor analysts, champion best practices in web analytics, and apply advanced techniques including segmentation and AI to improve efficiency and effectiveness.