Data Analyst

twentysix; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

VML, part of WPP, is seeking an Analyst within the Data & Analytics team to turn data into insights and clear recommendations for clients. You will analyse data across the digital and marketing ecosystem to understand what is working and what needs to be optimised.

Working in London with a hybrid pattern, you will present results to clients, collaborate with strategy and account teams, and help build a data-informed culture across the agency.

Qualifications

• 3+ years working in a marketing environment as an analyst.
• Experience of coding languages such as Python, SQL, R.
• Experience of devising, implementing, and managing reporting dashboard design, update and automation using tools such as PowerBI and Tableau.
• Experience of web analytics platforms such as Google Analytics.
• High level Microsoft Word, Excel and PPT skills.
• Attention to detail and a commitment to accuracy.
• Well-developed numeracy skills.
• Able to translate business needs and requirements to analytical methods and outputs.
• Good written and verbal communication skills.
• High level analytical skills in relation to performance analysis, including an understanding of different methodologies to calculate incremental uplift.
• Knowledge of advanced data analysis techniques that include customer segmentation, predictive modelling, multivariate analysis, querying and reporting tools, A/B testing and statistical significance

Responsibilities

• Deliver end-to-end analyses aimed at helping Marketing to improve the experience of the customer
• Deliver measurement and effectiveness projects, including dashboard reporting and deep dive evaluations to understand the impact marketing has on customer behaviour
• Assist senior analysts on developing customer projects (segmentation, modelling), using statistical techniques to develop a deep understanding of customers
• Ensure that the most relevant methodologies are applied to measure and evaluate, proactively recommending better ways of working
• Develop and provide written and verbal output on reports and presentations, supporting with recommendations on marketing strategy
• Manage and resolve data issues involving quality and consistency of data
• Be the clients trusted advisor on data and analytical methodology - make it easy for them to make business decisions based on data
• Present to clients and attend client meetings.
• Be highly collaborative in integrating data work into agency deliverables, working with strategy and account teams to develop a culture of data informed decision-making.
• Develop the skills and knowledge of colleagues, creating and sustaining a learning culture within the team. ** **

Skills

Analytical mindset

Communication skills

Numeracy

Problem solving

Attention to detail

Tools

Python

SQL

R

PowerBI

Tableau

Google Analytics

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Who we’re looking for:

An Analyst with a strong aptitude to turn data into insights and clear recommendations for clients. Working within the VML Data & Analytics team, you will analyse data across the digital and marketing ecosystem to understand what is working, and what needs to be optimised.

Working closely with the wider analytics and data team you will be responsible for the delivery of measurement and insight projects across various digital and marketing activities and contribute to answering business questions, ensuring that we are making best use of available data to deliver against the client vision.

On a day-to-day basis you will take ownership of analysis projects, delivering them to a high degree of accuracy and take a role in presenting results and insights to clients. This will be developed and delivered with the wider team of client services, strategy and media planning so a team player is a must.

Communication and interpersonal skills are important, both in collaborating with clients and colleagues across multiple disciplines.

What you’ll be doing:

• Deliver end-to-end analyses aimed at helping Marketing to improve the experience of the customer
• Deliver measurement and effectiveness projects, including dashboard reporting and deep dive evaluations to understand the impact marketing has on customer behaviour
• Assist senior analysts on developing customer projects (segmentation, modelling), using statistical techniques to develop a deep understanding of customers
• Ensure that the most relevant methodologies are applied to measure and evaluate, proactively recommending better ways of working
• Develop and provide written and verbal output on reports and presentations, supporting with recommendations on marketing strategy
• Manage and resolve data issues involving quality and consistency of data
• Be the clients trusted advisor on data and analytical methodology - make it easy for them to make business decisions based on data
• Present to clients and attend client meetings.
• Be highly collaborative in integrating data work into agency deliverables, working with strategy and account teams to develop a culture of data informed decision-making.
• Develop the skills and knowledge of colleagues, creating and sustaining a learning culture within the team. ** **

What you’ll need:

• 3+ years working in a marketing environment as an analyst
• Experience of coding languages such as Python, SQL, R
• Experience of devising, implementing, and managing reporting dashboard design, update and automation using tools such as PowerBI and Tableau
• Experience of web analytics platforms such as Google Analytics
• High level Microsoft Word, Excel and PPT skills
• Attention to detail and a commitment to accuracy
• Well-developed numeracy skills
• Able to translate business needs and requirements to analytical methods and outputs
• Good written and verbal communication skills
• High level analytical skills in relation to performance analysis, including an understanding of different methodologies to calculate incremental uplift
• Knowledge of advanced data analysis techniques that include customer segmentation, predictive modelling, multivariate analysis, querying and reporting tools, A/B testing and statistical significance

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

Who we are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.