Data & Analytics Strategy Director

twentysix; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Accommodations on request

Job summary

VML, part of WPP, seeks a Data Planning Director to lead a cross‑functional data & analytics team. You will work with clients to leverage data, martech, analytics and AI, guiding strategy, proposals and delivery across media, CX and CRM. A strong track record in consulting and senior stakeholder engagement is essential.

You will partner with clients to diagnose challenges, shape roadmaps and ensure successful outcomes while inspiring teams and driving growth across the VML data practice.

Qualifications

• Extensive experience leading data and analytics in a consulting/agency.
• Proven ability to build client relationships from junior to C-suite.
• Ability to unify diverse teams behind a clear brief.
• Excellent presentation and active listening to drive client outcomes.
• Passion for data-driven marketing and AI trends.
• Skilled in scoping, resourcing and shaping commercial proposals.

Responsibilities

• Direct a team of data, technology and business consultants, analysts and engineers.
• Motivate the team to achieve goals and deliver great work for clients.
• Act as strategic partner to leverage data, martech, analytics and AI.
• Develop proposals and methodologies for Data Planning.
• Oversee data-driven journey design and customer analytics.
• Drive client success and satisfaction across services.

Skills

Data strategy leadership

Team leadership

Client relationship management

Proposal development

Public speaking

Analytics & AI knowledge

Tools

Data cloud

Clean rooms

CDP

CRM/Marketing automation

AI tools

Job description

VML, part of WPP, seeks a Data Planning Director to lead a cross‑functional data & analytics team. You will work with clients to leverage data, martech, analytics and AI, guiding strategy, proposals and delivery across media, CX and CRM. A strong track record in consulting and senior stakeholder engagement is essential.

You will partner with clients to diagnose challenges, shape roadmaps and ensure successful outcomes while inspiring teams and driving growth across the VML data practice.