Senior Analyst, EMEA D2C Insights

Sony Pictures Entertainment; Greater London; On-site; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Health plan options

Pension plan

25 days annual leave

Employee store discounts

Life Insurance

Counselling service

Season-ticket loan

Employee screenings

Job summary

Sony Pictures Entertainment in London is seeking a data-driven Research Analyst to focus on consumer behaviour, landscape trends, and digital direct-to-consumer models across the EMEA region. You will deliver strategic analysis to support Business Development, D2C channels and Home Entertainment, collaborating with cross-functional teams and external partners.

The role emphasizes autonomy, advanced data analysis, and clear, concise communication of insights to inform strategic decisions in a

Qualifications

• 2+ years' experience in a similar research role within media.
• Entrepreneurial, proactive and commercially minded.
• Ability to uncover stakeholder needs, present insights and challenge ideas.
• Strategic mindset with curiosity to identify opportunities.
• Strong interest in digital landscape and its applications.
• Advanced PowerPoint and Excel skills with complex formulas.
• Experience with data visualization tools (Tableau) and large datasets; awareness of Generative AI.

Responsibilities

• Act as the key Research lead for Direct to Consumer channels (e.g., YouTube, Amazon Channels, FAST, Sony Pictures Core).
• Collaborate with Business Development to surface key market trend data and forecasts underpinning new business modelling.
• Connect to the regional Home Entertainment team and input into the Insight-led selling agenda.
• Work autonomously while collaborating with Research team-mates across locations.
• Thoroughly understand third-party datasets and contribute to primary research projects.
• Maximise the value of research through impactful communication with colleagues, clients and industry
• Build and maintain strong relationships with internal partners, third-party suppliers and industry peers.

Skills

Audience research

D2C channels

Data analysis

Presentation skills

Stakeholder management

Digital landscape interest

PowerPoint

Excel

Generative AI awareness

Tableau

Tools

Tableau

Excel

PowerPoint

Job description

Sony Pictures Entertainment in London is seeking a data-driven Research Analyst to focus on consumer behaviour, landscape trends, and digital direct-to-consumer models across the EMEA region. You will deliver strategic analysis to support Business Development, D2C channels and Home Entertainment, collaborating with cross-functional teams and external partners.

The role emphasizes autonomy, advanced data analysis, and clear, concise communication of insights to inform strategic decisions in a