Lead D2C Insights Analyst, EMEA Markets

Sony; Manor Park; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Private medical insurance

Company pension plan

Annual bonus eligibility

25 days annual leave

Job summary

Sony Pictures Entertainment in London is seeking a senior researcher to lead consumer and market insight across the EMEA region. You will analyse D2C channels, collaborate with Business Development, and contribute to strategy for Home Entertainment while coordinating with researchers globally.

Strong data skills and a passion for the film and TV industry are essential, as is the ability to present insights clearly to stakeholders.

Qualifications

• 2+ years' experience in a similar role or within a relevant media industry.
• Demonstrable knowledge and understanding of audience behaviours in the specified markets.
• Entrepreneurial, proactive and commercially minded with a curious, strategic mindset.
• Ability to provide strategic direction using a mix of designed and commissioned research and third‑party datasets.
• Advanced PowerPoint and Excel skills with complex formulas and pivot tables; experience with data visualization tools (Tableau).
• Interest in Generative AI developments for research applications.
• Proven ability to present concise, well‑messaged findings to all organisational levels.

Responsibilities

• Act as the key research lead for Direct to Consumer (D2C) channels and analyze performance metrics.
• Collaborate with Business Development to provide market trend data and forecasts for new models.
• Support input into Insight‑led selling for Home Entertainment in the EMEA region.
• Work independently while coordinating with Research peers across locations.
• Understand third‑party datasets and contribute to primary research projects.

Skills

PowerPoint

Excel

Tableau

Data visualization

Generative AI

Audience insights

Presentation skills

Job description

Sony Pictures Entertainment in London is seeking a senior researcher to lead consumer and market insight across the EMEA region. You will analyse D2C channels, collaborate with Business Development, and contribute to strategy for Home Entertainment while coordinating with researchers globally.

Strong data skills and a passion for the film and TV industry are essential, as is the ability to present insights clearly to stakeholders.