Senior Analyst, Research

Sony Pictures Entertainment, Inc; Greater London; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Annual bonus eligibility

Private medical insurance

25 days paid annual leave

Job summary

Sony Pictures Entertainment, Inc. in London seeks an experienced Research professional to drive data-driven insights across D2C and Home Entertainment in the EMEA region.

You’ll analyse consumer behaviour, industry trends and licensing landscapes, and present strategic recommendations to cross-functional partners. You will collaborate with Business Development, regional teams and external data providers, using Tableau and Excel to produce concise insights for senior leadership and business

Qualifications

• Typically, 2+ years’ experience in a similar role.
• Demonstrable knowledge of audience behaviours in related markets.
• Entrepreneurial, proactive and commercially minded with curiosity.
• Ability to work with stakeholders and translate needs into insights.
• Strategic mindset with motivation to identify opportunities.
• Interest in the evolving digital landscape and applications.
• Strong ability to present concise insights to all organisational levels.
• Experience using designed and commissioned research plus third-party datasets.

Responsibilities

• Act as the key point person in Research on Direct to Consumer channels.
• Collaborate with Business Development to provide market trend data and forecasts.
• Connect to the regional Home Entertainment team and input into the insight-led selling agenda.
• Work independently while collaborating with Research colleagues across locations.
• Understand third-party datasets and participate in primary research projects.
• Maximise value of research through impactful communication with colleagues and clients.
• Build and maintain strong relationships with internal partners, suppliers and peers.

Skills

Audience insights

Data analysis

Strategic thinking

Stakeholder management

Presentation skills

PowerPoint

Excel

Tableau

Generative AI familiarity

Tools

Tableau

Microsoft Excel

Microsoft PowerPoint

Job description

Please note that this role is based in the United Kingdom. To enable us to meet the statutory and regulatory obligations of the United Kingdom immigration system, you must have the appropriate immigration permission needed to work and reside in the United Kingdom for the duration of the employment.

The Team:

Sony Pictures’ EMEA Distribution Research team is focused on Sony Pictures’ content sales, local networks and transactional home entertainment businesses. The team delivers impactful insight from both audience and industry perspectives, utilising a deep toolkit of third-party datasets and custom primary quantitative and qualitative research approaches. The EMEA Distribution Research team is part of the wider EMEA Distribution Marketing & Research organisation. The role works across Feature Films, Scripted and Unscripted TV shows.

The Role:

The role will be focused on projects involving consumer behaviour, landscape trends, digital direct-to-consumer brands, transactional and subscription models and large content licensing agreements. This position plays an important role in providing strategic analysis to Sony’s businesses in the EMEA region and highlights the growing importance of data-driven insight within the organisation. Based in London, the position will work across multiple countries with a specific focus on industry landscape, consumer insight and audience research in support of Sony’s Business Development, Direct-to-Consumer channels and Home Entertainment businesses across the EMEA region.

What you’ll do:

• Act as the key point person in Research on Direct to Consumer (D2C) channels. (e.g., YouTube, Amazon Channels, FAST, Sony Pictures Core, etc.)
• Collaborate heavily with the Business Development team, ensuring they have visibility of key market trend data and forecasts that can underpin new business modelling, planning and investigation.
• Connect to the regional Home Entertainment team and provide input into the Insight-led-selling agenda.
• Work independently with a great deal of autonomy, while collaborating with Research team-mates in other locations to enhance the flow of industry themes and insights between all Research colleagues.
• Thoroughly understand third-party datasets, be involved in primary research projects, and focus on utilising the toolkit for business impact.
• Maximise the value of research through impactful communication with colleagues, key clients, and industry-wide initiatives.
• Build and maintain strong relationships with internal business partners and stakeholders, third-party suppliers and industry peers.

What you have:

• Typically, 2+ years’ experience in a similar role or within a relevant media industry.
• Demonstrable knowledge and understanding of audience behaviours specifically related to these markets.
• Entrepreneurial, proactive and commercially minded, with confidence and an inquisitive nature.
• Ability to work closely with, and uncover the needs of, stakeholders, bring forward insights and recommendations, and challenge thinking where appropriate.
• A strategic mindset with the drive, curiosity and motivation to identify opportunities and make an impact.
• Can demonstrate a strong interest in the evolving digital landscape and applications.
• Expertise in producing and delivering concise and well-messaged presentations to all levels of an organisation and in client/external meetings.
• Proven ability to provide strategic direction using a combination of designed and commissioned research and third-party datasets.
• Experience in managing deadlines and collaborating across functions in a media organisation.
• Passion for the film and television industry, particularly Hollywood movies and U.S. TV series and in-depth knowledge of local market consumption behaviours and key players – crucially in the video-on-demand space.
• Advanced MS PowerPoint and Excel skills with the demonstrated ability to use complex formulas and pivot tables.
• Competency using, or interest in, data visualisation tools (specifically Tableau) and working with large data sets to derive business insights.
• Engaged with GenerativeAI developments in the context of Research applications.

How we take care of you:

• Competitive salary, with annual bonus eligibility.
• A choice of comprehensive health plan options that fit your lifestyle, including private medical insurance.
• Rest and recharge during a week off during the winter holidays, in addition to the 25 days of paid annual leave.
• Participate in extensive learning & development opportunities at all levels, including curated instructor-led classes and high-impact online resources.
• Build your community by joining our Employee Business Resource Groups, and/or Sony Pictures Action – our racial equity and inclusion strategy.
• Access to an employee online store filled with a variety of discounted Sony products.
• Watch the newest movies and TV shows at our exclusive employee screenings at work.
• Entitlement to apply for an interest-free season ticket loan.
• Automatic enrolment in the Company’s Pension Plan Free counselling and advisory service.
• You will be automatically enrolled in the Company’s Life Insurance and Group Income Protection Plans, subject to any applicable service requirements.
• The opportunity to attend various social events in our state-of-the-art offices in Paddington.
• In addition to the above, we have a range of other optional discounted benefits that are reviewed regularly (e.g., gym memberships, travel insurance, activity passes, car leasing, experience days and many more!).

If you require any reasonable adjustments with any part of the recruitment process, including the application or interview process, please contact us at [e-mail]. Please put Reasonable Adjustment Request in the subject line of the email.

Sony Pictures Entertainment does not allow audio recording, video recording or use of AI note-taking tools during interviews. Candidates requiring these tools as an accommodation during an interview should submit a reasonable adjustment request at the point they are invited to interview.

Sony Pictures Entertainment is committed to equal opportunity in all its employment practices, policies and procedures.

No worker or potential worker will therefore receive less favourable treatment due to their race, age, creed, sexual orientation, colour, nationality, ethnic origin, disability, religion, gender, marital status or Trade Union membership (if applicable).

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