Senior Analyst

Harnham; Preston; Hybrid; GBP 55,000 - 65,000; Full time

Benefits offered by this job

Share Scheme

Hybrid work

Job summary

Harnham in Lancashire is hiring a Senior Analyst to shape CRM strategy through data-driven insights and ROI-focused campaigns.

You will analyse campaign performance, lead A/B testing, support the rollout of a central CRM framework, and contribute to large-scale reactivation and recall initiatives, while partnering with commercial, marketing, tech and external teams.

Qualifications

• Analytical experience with CRM and retention
• Ability to tie insight to commercial outcomes
• Experience working with large-scale consumer data
• Strong stakeholder management and communication skills
• Retail, healthcare, or B2C/D2C backgrounds are helpful

Responsibilities

• Analyse campaign performance, retention, and lifecycle activity
• Lead A/B testing and prove commercial impact (ROI focus)
• Support the rollout of a central CRM strategy and best practice
• Work on large-scale reactivation & recall programmes
• Partner with commercial, marketing, tech, and external teams
• Contribute to a new customer data warehouse build

Skills

SQL

Campaign analysis

A/B testing

Retention focus

Commercial impact

Large-scale data

Stakeholder mgmt

Communication

Job description

Senior Analyst

£55,000–£65,000 + Share Scheme

Lancashire (Hybrid – 2x Days a Week in Office)

If you enjoy shaping strategy, proving ROI, and building what “good” looks like in CRM and retention, this is the role for you!

The Company

A fast-growing, family-led healthcare retail group with 550+ practices across the UK & Ireland is seeking a Senior Analyst as they invest heavily on providing long-term commercial value to their partners

The Role

Sitting within the CRM function, this role is all about using data to drive smarter customer engagement.

You’ll:

• Analyse campaign performance, retention, and lifecycle activity
• Lead A/B testing and prove commercial impact (ROI focus)
• Support the rollout of a central CRM strategy and best practice
• Work on large-scale reactivation & recall programmes
• Partner with commercial, marketing, tech, and external teams
• Contribute to a new customer data warehouse build

It’s a role with real influence – you won’t just report on campaigns, you’ll shape them.

Your Skills & Experience

• SQL - strong experience
• Campaign analysis, A/B testing, and retention focus
• Ability to tie insight to commercial outcomes
• Experience working with large-scale consumer data
• Strong stakeholder management and communication skills
• Retail, healthcare, or B2C/D2C backgrounds are ideal, not though essential

The Benefits

• £55,000-£65,000
• Share Scheme