Senior Account Manager, Demand

Mistplay Inc.; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Team lunches

Game nights

Company-wide events

Job summary

Mistplay Inc. is seeking an Account Manager, Demand in its Ad Sales team to manage key gaming advertising clients and grow relationships. You will drive retention, maximize account value, and partner with operations to unlock upsell opportunities.

You will own pipeline development, deliver strategic feedback, and provide performance insights to clients while maintaining accurate CRM records and reporting to the manager.

Qualifications

• 5+ years in strategic client relationship management or sales in gaming or mobile ads.
• Bachelor’s degree in Business, Marketing, Communications, or related field.
• Proven ability to upsell and maximize account value with clients.
• Strong knowledge of global mobile advertising and game publishing models.
• Experience in pipeline management, negotiation, and producing sales materials.

Responsibilities

• Serve as primary contact and own relationships for assigned clients.
• Build and manage a pipeline of upsell opportunities to maximize CLV.
• Advocate internally by capturing client feedback and escalating as needed.
• Deliver strategic feedback and performance insights to strengthen relationships.
• Drive client retention and mitigate churn risk.
• Partner with Ad Operations to improve client performance and upsell potential.
• Track industry trends and client developments to inform strategy.
• Maintain CRM records and report pipeline, trends, opportunities, and risks to the Manager.

Skills

Strategic client relationships

Upsell & expansion

Pipeline management

CRM proficiency

Client communication

Negotiation skills

Public speaking

Reporting & analytics

Education

Bachelor's degree in Business/Marketing/Communications

Tools

Salesforce

HubSpot

LinkedIn Sales Navigator

AppsFlyer

Adjust

Singular

Sensor Tower

Job description

Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers come to Mistplay to discover new games to play and earn rewards. Gamers are rewarded for their time and money spent within the games and can redeem those rewards for gift cards. Mistplay is on a mission to be the best way to play mobile games for everyone everywhere! Download Mistplay on the Google Play Store here and follow us on Instagram, Twitter and Facebook.

The Account Manager, Demand within Mistplay's Ad Sales team will play a key role in managing and growing relationships with Mistplay's advertising clients, driving retention, and maximizing account value. Your role will be critical in ensuring clients realize the full value of Mistplay's platform, strengthening long-term partnerships and driving revenue growth.

What you'll do at Mistplay

• Serve as the primary point of contact and own the overall relationship for assigned clients.
• Build and manage a pipeline of upsell and expansion opportunities to maximize client lifetime value.
• Advocate for clients internally by capturing and escalating their feedback across teams.
• Deliver strategic feedback and performance insights that strengthen client relationships.
• Drive client retention by proactively identifying and mitigating churn risk.
• Partner with the Ad Operations team to identify opportunities to improve client performance and unlock upsell potential.
• Track industry trends and client-specific developments (e.g., acquisitions, new game launches) to inform account strategy.
• Maintain accurate CRM records and report to the Manager on pipeline, client trends, opportunities, and risks.

What you'll bring to Mistplay

• 5+ years of experience in strategic client relationship management or sales within the gaming industry or mobile advertising.
• Bachelor's degree in Business, Marketing, Communications, or a related field.
• Proven ability to build strategic client partnerships and maximize account value through upsells and expansion.
• Strong knowledge of the global mobile advertising ecosystem and game publishing business models.
• Skilled in pipeline management and reporting, contract negotiation, and custom proposal/sales material development.
• Excellent communication and presentation skills, with experience in persuasive, professional client engagement and public speaking.
• Strategic thinker with strong problem-solving skills, adaptability, and the initiative to proactively manage client accounts.
• Proficiency with CRM software (e.g., Salesforce, HubSpot), sales prospecting tools (e.g., LinkedIn Sales Navigator), and mobile measurement partners (e.g., AppsFlyer, Adjust, Singular).
• Working knowledge of gaming industry analytics platforms (e.g., Sensor Tower) and standard business tools (Excel/Google Sheets, PowerPoint/Google Slides, Slack, Zoom/Google Meet).

Why Mistplay?

We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.