Marketing Lead

Metica Trading Limited; Greater London; Hybrid; GBP 90,000 - 180,000; Full time

Job summary

Metica Trading Limited is seeking a Head of Marketing to own inbound pipeline and revenue from events, partnerships, and digital channels. You will shape strategy for SmartFloors, UA Funding and the Uplift suite, and manage website and content as conversion engines.

Based in London with regional travel, you will lead end-to-end marketing programs, build AI-powered prospecting, and drive cross-functional growth initiatives in a dynamic, scaling environment.

Qualifications

• 5+ years in B2B marketing within mobile gaming, ad-tech or adjacent SaaS.
• Experience owning a revenue or pipeline number (2+ years).
• Track record building demand generation from a small base (Series A/B ideal).
• Hands-on experience shipping website, content and event programs yourself.

Responsibilities

• Carry a quota on marketing-sourced pipeline and revenue from inbound, events and partner-led co-marketing.
• Define Metica's marketing strategy for SmartFloors, UA Funding and the Uplift suite; set narrative and channel mix.
• Own the website and content as conversion engines end-to-end: messaging, paths, case studies and SEO.
• Build marketing infrastructure with AI-powered prospect enrichment, content pipelines and attribution.
• Lead events: pre-event outreach, on-site meetings, post-event nurture; manage booth and side events.
• Equip BD with materials and sequences that close faster and build co-marketing motions with partners.

Skills

Operator-Strategist

B2B Marketing

Growth Marketing

AI-native Marketing

Revenue Ownership

Tools

SEO Tools

Content CMS

ABM Tools

Job description

At Metica, we let game studios focus on making great games – while we take care of growing them. We're an AI-native growth partner for mobile games studios, unifying user acquisition and in-game monetisation so games grow without studios having to build that expertise in-house.

We're built by founders and an early team on their third venture together (previously built and exited to King and Apple), backed by Play Ventures, 13books Capital and Firstminute Capital. We're already working with some of the biggest names in mobile gaming, and are entering our scaling phase – which means real ownership for whoever joins us next.

Meet Your Hiring Manager

Hiring manager: Phil Mohr, CEO

The Role

At Metica, marketing is the engine that turns industry credibility into qualified pipeline – and pipeline into closed revenue. As Head of Marketing, your goal is singular: inbound pipeline and event-driven revenue. You'll own how Metica shows up in mobile gaming and ad-tech, and you'll be measured on the deals that come back through the door.

Turkey or Vietnam is strongly preferred for this role, given the regional density of mobile gaming and where a large share of our pipeline lives – London is also an option. Expect frequent travel to key industry events: MAU (Vegas), Pocket Gamer Connects, Gamescom, and regional events in Istanbul, Ho Chi Minh City, Seoul and San Francisco.

You Will

• Carry a quota on marketing-sourced pipeline and closed revenue from inbound, events and partner-led co-marketing.
• Define Metica's marketing strategy – how we position SmartFloors, UA Funding and the broader Uplift suite, and set our narrative, audience priorities and channel mix.
• Own the website and content as conversion engines end to end – messaging, conversion paths, case studies and SEO.
• Build agentic marketing infrastructure – AI-powered systems for prospect enrichment, content pipelines, attribution, event follow-up and inbound qualification.
• Pick the events that matter and run the full playbook – pre-event outbound, on-site meetings, post-event nurture – hands-on at booth, dinner and side-event level.
• Equip BD with materials and sequences that close faster, build co-marketing motions with ecosystem partners, run ABM plays for Tier-1 targets, and make Metica the name that comes up when mobile ad monetisation gets discussed.

You Need

• The "Operator-Strategist" hybrid – you write the strategy deck on Monday and ship the landing page on Wednesday; a builder, not a manager, hands-on for the next 12-18 months.
• Mobile gaming & ad-tech native – you know what bid floors do, how studios think about ROAS and ARPDAU, and can hold your own with a Head of Ad Monetization.
• Sales-adjacent DNA and AI-native – you think in pipeline and closed-won rather than impressions and MQLs, and you've already rebuilt parts of your own workflow around LLMs and agents.
• 5+ years in B2B marketing within mobile gaming, ad-tech or adjacent SaaS, with 2+ years owning a revenue or pipeline number, and a track record building demand generation from a small base (ideally at a Series A/B startup).
• Hands-on experience shipping website, content and event programs yourself – not just briefing agencies – with strong analytical skills to read an attribution dashboard, spot the leaks, and fix them.
• Based in Turkey or Vietnam is a significant plus.