Senior Account Manager, Demand

Mistplay; Greater London; On-site; GBP 50,000 - 80,000; Full time

Benefits offered by this job

Team lunches

Game nights

Company-wide events

Perks & culture programs

Job summary

Mistplay, the #1 loyalty app for mobile gamers, seeks an Account Manager, Demand to grow relationships with advertising clients and maximize account value. You will own the client relationship, drive upsell opportunities, and deliver strategic feedback to internal teams.

With 5+ years in gaming or mobile advertising, you’ll leverage CRM and analytics tools to optimize campaigns, reduce churn, and cultivate long-term partnerships that drive revenue growth.

Qualifications

• 5+ years in strategic client management or sales in gaming or mobile advertising.
• Bachelor's degree in business, marketing, communications, or related field.
• Proven ability to upsell and expand client value.
• Strong knowledge of global mobile advertising ecosystems and game publishing models.
• Skilled in CRM, reporting, contract negotiation, and custom sales material.
• Excellent communication and public speaking abilities.
• Strategic thinker with problem-solving, adaptability, and initiative.

Responsibilities

• Serve as the primary contact and own the overall client relationship.
• Build and manage pipeline of upsell and expansion opportunities.
• Advocate for clients by capturing and escalating feedback internally.
• Deliver strategic feedback and performance insights to strengthen relationships.
• Drive retention by identifying and mitigating churn risk.
• Partner with Ad Operations to improve client performance and upsell potential.
• Track industry trends and client developments to inform strategy.
• Maintain CRM records and report to management on pipeline and risks.

Skills

Strategic CRM

Sales leadership

Pipeline management

Presentation skills

Problem solving

Adaptability

Client engagement

Education

Bachelor's degree in business/marketing/communications

Tools

Salesforce

HubSpot

LinkedIn Navigator

AppsFlyer

Adjust

Sensor Tower

Excel/Sheets

PowerPoint

Slack

Zoom/Meet

Job description

Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers come to Mistplay to discover new games to play and earn rewards. Gamers are rewarded for their time and money spent within the games and can redeem those rewards for gift cards. Mistplay is on a mission to be the best way to play mobile games for everyone everywhere! Download Mistplay on the Google Play Store here and follow us on Instagram, Twitter and Facebook.

The Account Manager, Demand within Mistplay's Ad Sales team will play a key role in managing and growing relationships with Mistplay's advertising clients, driving retention, and maximizing account value. Your role will be critical in ensuring clients realize the full value of Mistplay's platform, strengthening long-term partnerships and driving revenue growth.

What you'll do at Mistplay

• Serve as the primary point of contact and own the overall relationship for assigned clients.
• Build and manage a pipeline of upsell and expansion opportunities to maximize client lifetime value.
• Advocate for clients internally by capturing and escalating their feedback across teams.
• Deliver strategic feedback and performance insights that strengthen client relationships.
• Drive client retention by proactively identifying and mitigating churn risk.
• Partner with the Ad Operations team to identify opportunities to improve client performance and unlock upsell potential.
• Track industry trends and client-specific developments (e.g., acquisitions, new game launches) to inform account strategy.
• Maintain accurate CRM records and report to the [Manager_Title] on pipeline, client trends, opportunities, and risks.

What you'll bring to Mistplay

• 5+ years of experience in strategic client relationship management or sales within the gaming industry or mobile advertising.
• Bachelor's degree in Business, Marketing, Communications, or a related field.
• Proven ability to build strategic client partnerships and maximize account value through upsells and expansion.
• Strong knowledge of the global mobile advertising ecosystem and game publishing business models.
• Skilled in pipeline management and reporting, contract negotiation, and custom proposal/sales material development.
• Excellent communication and presentation skills, with experience in persuasive, professional client engagement and public speaking.
• Strategic thinker with strong problem-solving skills, adaptability, and the initiative to proactively manage client accounts.
• Proficiency with CRM software (e.g., Salesforce, HubSpot), sales prospecting tools (e.g., LinkedIn Sales Navigator), and mobile measurement partners (e.g., AppsFlyer, Adjust, Singular).
• Working knowledge of gaming industry analytics platforms (e.g., Sensor Tower) and standard business tools (Excel/Google Sheets, PowerPoint/Google Slides, Slack, Zoom/Google Meet).

Why Mistplay?

We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more.

Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.