Senior Account Manager

Charity Link; Ruscombe; On-site; GBP 40,000 - 60,000; Full time

Job summary

Charity Link is seeking a Senior Account Manager to own key client relationships and drive campaign performance while delivering excellent service to our field sales teams. You will build trusted partnerships, interpret data and turn insights into action, and plan campaigns from concept to delivery.

You will also lead regular meetings to ensure profitable outcomes for clients and the charity. This pivotal role requires strong relationship management, strategic thinking, and a proactive approach

Qualifications

• Proven experience managing high‑value client relationships.
• Experience developing and implementing strategic account plans.
• Strong commercial acumen with ability to balance client relationships and performance.

Responsibilities

• Build and maintain exceptional client relationships as senior point of contact.
• Monitor and drive campaign performance against KPIs and commercial objectives.
• Develop and maintain strategic account plans and growth opportunities.
• Lead client meetings including status updates and business reviews.
• Analyse campaign data and present performance insights to inform decisions.
• Plan and oversee project timelines for campaigns and internal initiatives.
• Review campaign materials and systems to ensure fit for purpose and smooth delivery.
• Escalate and resolve campaign-related issues with clear recommendations.

Skills

Account management

Client relationships

Data interpretation

Campaign delivery

Strategic planning

Meetings facilitation

Project management

Job description

About the role

Are you an experienced Account Manager who excels at building strong client relationships, driving commercial performance and delivering outstanding service?

Charity Link is looking for a commercially minded, highly organised and proactive Senior Account Manager to take ownership of key client relationships, helping to ensure our campaigns deliver exceptional results for both our clients and our field sales teams.

This is a pivotal role where you will act as the primary point of contact for your clients, combining strategic account management with hands‑on operational support. You will build trusted relationships, identify opportunities for growth, manage performance against agreed targets and ensure our clients receive an outstanding service at every stage of their journey.

Working closely with our Head Office departments, national field sales teams and managers, you will connect client expectations with operational delivery, balancing commercial objectives with practical realities to achieve the best possible outcomes.

If you are confident managing demanding, high‑value clients, comfortable interpreting data and passionate about turning insight into action, this could be the ideal next step in your career.

What you’ll be doing

As our Senior Account Manager, you will take full ownership of your client relationships and campaign delivery, with responsibilities including:

• Building exceptional client relationships: Act as the senior point of contact for key clients, managing day‑to‑day queries, resolving issues and proactively identifying opportunities to strengthen partnerships and develop accounts.
• Driving commercial performance: Monitor campaign performance against KPIs, targets and commercial objectives, ensuring that client expectations and business priorities remain aligned.
• Developing account strategies: Create and maintain strategic account plans, identifying opportunities for growth, improvement and long‑term success.
• Leading client meetings: Plan and lead regular status meetings, quarterly business reviews and ad hoc discussions, ensuring clear communication, effective follow‑up and agreed actions.
• Turning data into insight: Analyse campaign data, prepare accurate reports and present performance insights, successes, challenges and emerging trends to inform decisions and influence future campaigns.
• Managing projects from start to finish: Develop and oversee detailed project plans and timelines for campaign launches, internal initiatives and other projects, taking accountability at every stage through to delivery.
• Overseeing campaign materials and processes: Ensure client literature, imagery and other campaign materials are fit for purpose, and develop a thorough understanding of our sign‑up systems, technical solutions and business rules.
• Managing expectations and resolving challenges: Act as the first point of escalation for campaign‑related issues, providing clear recommendations and balancing client needs with operational requirements and commercial performance.
• Forecasting and planning ahead: Provide clients with reliable forecasts, anticipating potential challenges and identifying factors that could affect campaign delivery.

What we’re looking for

We’re looking for someone who combines excellent relationship management skills with commercial awareness, analytical thinking and a strong sense of ownership.

You will ideally have:

• Proven experience managing high‑value accounts and demanding client relationships.
• Experience developing and implementing strategic account plans.
• Strong commercial acumen, with the ability to protect business performance while maintaining positive client relationships.
• Confidence analysing data, interpreting performance trends and producing clear, insightful reports.
• Excellent communication, presentation, influencing and negotiation skills.
• Strong project management skills, with experience taking projects from initial planning through to successful delivery.

Experience within fundraising, field sales or a similarly target‑driven environment would be advantageous, particularly if you have worked closely with operational teams and understand the importance of balancing client expectations with delivery on the ground.

Why join Charity Link?

At Charity Link, successful client partnerships are built on trust, collaboration and a shared commitment to delivering results.

As our Senior Account Manager, you will play an important role in shaping client relationships, improving campaign performance and helping our field teams succeed. You will have the opportunity to influence how campaigns are delivered, turn data into meaningful action and take genuine ownership of your work.

This is a role for someone who enjoys responsibility, thrives on building strong partnerships and wants to make a tangible difference through excellent account management.

At Charity Link, we believe that diverse teams drive stronger results, foster innovation, and create a more inclusive world. We are committed to building a workforce that reflects the communities we serve and ensuring that everyone—regardless of background, identity, or lived experience—feels valued, respected, and empowered to thrive.

Equity and fairness are at the heart of our recruitment process. We actively seek to remove barriers, challenge bias, and provide equal opportunities for all candidates. Whether you’re new to the sector or bringing years of experience, we welcome passionate individuals who share our commitment to making a difference.