Senior Account Manager

Craft; Manchester; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Craft, a specialist B2B agency for food, beverage and hospitality, is hiring a Senior Account Manager to own a portfolio of world-class FMCG accounts. You will lead campaigns end-to-end, drive profitability and forecasting, and mentor junior team members in a fast-growing hub.

You will act as the strategic voice in client and supplier meetings, identifying growth opportunities and presenting recommendations with conviction. The role involves hybrid working with three days in the office.

Qualifications

• Senior Account Manager with experience in B2B agency settings for food, beverage or hospitality.
• Experience owning campaigns end-to-end: brief, planning, delivery and reporting.
• Strong focus on profitability, forecasting and GP targets. Digital fluency is a plus.

Responsibilities

• Own day-to-day relationships for a portfolio of B2B food and beverage accounts.
• Lead integrated campaigns end-to-end and grow accounts year on year.
• Handle monthly forecasting, invoicing and GP accountability.
• Provide strategic input in client and supplier meetings and identify growth opportunities.
• Coordinate with the studio on creative projects and mentor junior staff.

Skills

Account management

Forecasting

GP targets

Profitability

Digital marketing

Paid social

Organic social

AI capability

Job description

This Senior Account Manager role sits inside a specialist B2B agency for food, beverage and hospitality. A new regional hub has been opened as the business expands on the back of recent recognition and a management buyout backed by significant external investment. This context matters: this is not a backfill. It's a role created as the agency adds headcount and offices, which means the path beyond it is real rather than theoretical.

The Role

You'll own the day-to-day relationship for a portfolio of B2B food and beverage accounts - working with a client list that spans some of the world's most recognised FMCG names. You'll lead integrated campaigns end-to-end: brief, planning, delivery, reporting. You'll grow those accounts year on year and protect their profitability, with monthly forecasting, invoicing and GP accountability sitting with you.

The work goes further than account handling. You'll act as the strategic voice in client and supplier meetings, identifying growth opportunities within existing accounts and presenting recommendations with conviction. You'll run creative projects with the studio, handle amendments and challenges, and mentor junior members of the wider client services team.

The Package

Hybrid working: three days in the office

The Person

You're a Senior Account Manager, or an experienced Account Manager looking to take their next step, currently inside a B2B agency who already owns a portfolio, runs campaigns end-to-end, and understands profitability, forecasting and GP targets.

Digitally native is key here; you ideally have AI capability and digital experience across paid and organic social, and an understanding of the importance of a connected ecosystem where digital is concerned. Last but not least, sector experience in food, beverage or hospitality would be a real advantage for this one.

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