Senior Account Manager

Fynity Limited; Leeds; Hybrid; GBP 41,000 - 50,000; Full time

Benefits offered by this job

25 days holiday

Bonus scheme

Pension 5%

Financial coach

Hybrid working

Personal development

Birthday off

Annual conference

Job summary

Fynity Limited in Leeds is seeking a Senior Account Manager to lead client relationships and drive performance across Paid, SEO and Social channels. You will translate client goals into measurable KPIs, coordinate cross-functional teams, and deliver strategic insights with regular reporting.

You’ll manage multiple accounts in a fast-paced environment, focusing on growth opportunities, campaign efficiency, and delivering clear briefs and compelling client narratives.

Qualifications

• Proven experience managing digital marketing accounts within an agency or client services environment.
• Strong working knowledge of Paid Media, SEO and Social marketing channels.
• Ability to review platform performance, metrics and campaign outcomes at a strategic level.
• Comfortable discussing attribution, tracking and performance reporting with clients.
• Familiarity with GA4, advertising platforms and marketing analytics tools.
• Strong stakeholder management across both internal teams and client decision makers.
• Experience managing multiple accounts in a fast-paced environment.
• Experience working with CRM or lifecycle marketing activity.
• Exposure to performance reporting frameworks and attribution models.
• Experience identifying account growth opportunities through performance insight and strategic planning.

Responsibilities

• Leading client relationships and acting as the primary performance partner across assigned accounts
• Translating client business goals into clear performance objectives and KPIs across Paid, SEO and Social channels
• Coordinating cross functional teams to ensure performance activity is aligned and delivered effectively
• Leading client meetings including regular status updates, monthly reporting and quarterly review sessions
• Reviewing performance at a strategic level and challenging channel teams constructively to improve results
• Identifying opportunities to improve campaign efficiency, performance and return on investment
• Owning account plans and identifying opportunities for growth aligned to client goals and agency targets
• Producing clear briefs for performance teams to guide campaign direction and priorities
• Translating complex performance data into clear, actionable insight for clients
• Monitoring account performance including revenue targets, forecasting and investment levels
• Preparing estimates for new campaigns, initiatives and additional workstreams
• Ensuring reporting quality, narrative and insight remain clear and aligned to agreed KPIs

Skills

Paid Media

SEO

Social marketing

GA4

CRM systems

Lifecycle marketing

Stakeholder management

Account management

Performance reporting

Strategic planning

Tools

GA4

Advertising platforms

Marketing analytics tools

CRM

Job description

Salary: Up to £45,000 (DOE) + discretionary bonus

What you will be doing

As a Senior Account Manager, you will take full responsibility for client relationships and account performance, ensuring clarity, strategic alignment and commercial oversight across multiple marketing channels.

Key responsibilities include:

• Leading client relationships and acting as the primary performance partner across assigned accounts
• Translating client business goals into clear performance objectives and KPIs across Paid, SEO and Social channels
• Coordinating cross functional teams to ensure performance activity is aligned and delivered effectively
• Leading client meetings including regular status updates, monthly reporting and quarterly review sessions
• Reviewing performance at a strategic level and challenging channel teams constructively to improve results
• Identifying opportunities to improve campaign efficiency, performance and return on investment
• Owning account plans and identifying opportunities for growth aligned to client goals and agency targets
• Producing clear briefs for performance teams to guide campaign direction and priorities
• Translating complex performance data into clear, actionable insight for clients
• Monitoring account performance including revenue targets, forecasting and investment levels
• Preparing estimates for new campaigns, initiatives and additional workstreams
• Ensuring reporting quality, narrative and insight remain clear and aligned to agreed KPIs

What we are looking for

• Proven experience managing digital marketing accounts within an agency or client services environment
• Strong working knowledge of Paid Media, SEO and Social marketing channels
• Ability to review platform performance, metrics and campaign outcomes at a strategic level
• Comfortable discussing attribution, tracking and performance reporting with clients
• Familiarity with GA4, advertising platforms and marketing analytics tools
• Strong stakeholder management across both internal teams and client decision makers
• Experience managing multiple accounts in a fast-paced environment
• Experience working with CRM or lifecycle marketing activity
• Exposure to performance reporting frameworks and attribution models
• Experience identifying account growth opportunities through performance insight and strategic planning

About you

You’ll have a proven history of managing client relationships and guiding performance conversations across multiple digital marketing channels. You are confident working with Paid Media, SEO and Social specialists while maintaining visibility of performance trends and strategic direction.

You are comfortable translating complex data into clear insight, helping clients understand not just what is happening but why it matters and what should happen next. You bring strong organisation, commercial awareness and a proactive approach to building long-term client partnerships that drive measurable growth.

Benefits & culture

We’re committed to creating an environment where people can do their best work while maintaining a healthy work-life balance.

Our benefits include:

• 25 days holiday + bank holidays (increasing with service)
• Company performance-linked bonus scheme
• 5% company pension scheme
• Access to your own financial coach
• Hybrid working and flexible hours
• Structured personal development and progression pathways
• Your birthday off
• Regular socials, team events, and an annual summer conference