Senior Account Executive, DACH

All Gravy; Greater London; On-site; GBP 70,000 - 110,000; Full time

Job summary

All Gravy, the AI-native people operating platform for hospitality and retail, seeks a Senior Account Executive for the DACH market based in London. You will own a territory, build your pipeline with SDR support, and close high-value opportunities with a blended approach.

You’ll leverage marketing air cover, product capabilities, and leadership support to win, while developing deep relationships with budget holders and senior stakeholders across the hospitality sector.

Qualifications

• 5+ years of SaaS sales experience, ideally in hospitality or retail.
• Fluent in German and English; based in London.
• Strong ability to navigate complex sales cycles and engage senior stakeholders.

Responsibilities

• Create and own a target list of logos within the DACH ICP.
• Manage a blended pipeline from self-sourced and SDR-provided opportunities.
• Execute full cycle sales from discovery to close and post-sale handoff.

Skills

SaaS sales

Consultative selling

MEDDPICC

German language

English language

Pipeline development

Tools

CRM

Sales analytics

Job description

All Gravy is the AI-native people operating platform for hospitality and retail.

We're modernising how frontline teams work, replacing scattered tools and outdated systems with a single app that's actually built for the way people work & socialise today. Our AI Colleague gives staff instant answers & executes day-to-day tasks, freeing up managers to focus on people & customers instead of paperwork. We work with some of the most exciting brands in hospitality and retail, including Gail's, L'Osteria, Dishoom, Pizza Pilgrims, Ottolenghi, Q8 and 7-Eleven. Today over 2,000 restaurants and stores trust us to run their teams.

We've grown 10x in two years and are accelerating into new markets. Our team spans a wide range of nationalities and backgrounds, united by one mission: to create better work lives for the 80% of the world that do not sit behind a desk. If you want to work in an AI-first environment, help redefine how work is done in an industry, and be part of a team that's changing an entire industry, we'd love to have you on board.

About The Role

We are looking for Senior Account Executive for the DACH market who loves the chase, the close and the craft. You’ll own a territory and build your own pipeline of high-value targets, with SDR support, and booming inbound channel feeding you qualified opportunities. You call the shots on where to hunt, who to warm, and how to win. We’ll back you with marketing air cover, product firepower, and leadership you can trust for support and development. For someone ambitious, this is a genuine opportunity to be a founding AE for the DACH market and support building All Gravy in Berlin.

What You Will Do

• Create and run your target list of dream logos in our ICP. Name them, map them, multi-thread them.
• Work a blended pipe: your self-sourced opportunities plus BDR-sourced meetings you turn into revenue.
• Full cycle everything: discovery → tailored demo → value proof → commercial design → close → high-five.
• Build business cases that make budget holders nod and sign (ROI, payback, the whole nine yards).
• Feedback like a pro: turn deal learnings into sharper messaging, better product bets, and smoother process.

You’ll thrive here if you…

• You speak excellent German and English, and are based in London.
• 5+ years of SaaS sales under your belt, fluent in consultative selling, and MEDPICC. Psst... If you’ve sold into hospitality, we’re listening even harder.
• You’re curious, ambitious, disciplined, and self-driven.
• Are owner-minded. You don’t wait for leads, you create momentum and you love a clean CRM.
• Can navigate complex cycles and senior stakeholders, you’re credible in the boardroom and fun.
• Are data-curious and coachable. You test, learn, and iterate faster than most people.

Why All Gravy

• Grow fast, for real. We promote from within, move quickly, and give you real responsibility from day one.
• A culture that actually develops you. Honest feedback, active coaching, and the autonomy to experiment. We invest in you because your growth is our growth.
• Work that matters. Your work will directly impact the daily lives of millions of frontline workers.
• You'll work with people who've built, scaled, and won. Ex-founders, operators, all here because they want to do it again, bigger.