Business Development Lead

All Gravy; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Prime office location

Team lunches

Friday bars

Padel tournaments

Wine tastings

Offsites

Top-tier equipment

Warrant package

Job summary

All Gravy is seeking a Head of Outbound BDR to own outbound‑sourced pipeline in the UK. You will lead the outbound BDR team, design plays, coach daily, and ensure meetings convert into opportunities and revenue.

You’ll work with marketing and RevOps, sharpening targeting and messaging. This is a hybrid, full‑time role reporting to the Sales Director, with strong growth across Europe.

Qualifications

• 4+ years in B2B SaaS business development, with at least 1-2 years as a team lead.
• Proven pipeline target attainment and results.
• Cold calling is a core discipline.
• Systematic approach to process design, reporting and enablement with CRM tools.

Responsibilities

• Own pipeline generation and set outbound targets with leadership.
• Lead and coach the BDR team; hire, review calls, and develop roleplays.
• Use AI to support research, personalization and analysis; maintain human dialing balance.
• Design outbound plays across phone, email and LinkedIn; prune what doesn’t work quickly.
• Own outbound conversion metrics: connect, meeting, show, and opportunity rates.
• Collaborate with marketing to translate campaigns into outbound plays; still dial.

Skills

BDR leadership

Pipeline management

Coaching

Cold calling

HubSpot

AI tools familiarity

English proficiency

Tools

HubSpot

Clay

Apollo

Job description

If you want to run the outbound engine that fills our pipeline, lead a team of BDRs who live on the phone, and own the number that turns into revenue, come join us!

Our AI SDRs handle inbound end to end, from speed-to-lead to qualification. That leaves our BDRs free to do one thing: outbound. Finding the hospitality and retail brands that aren't looking for us yet, and starting the conversation.

Outbound already works for us in the UK and Germany. Now it needs to run as a machine.

We need the person who owns it. Who decides which accounts we go after, in what order, through which channel and with which message. Then measures it, and makes it better every week.

If you want to be the person who leads business development at All Gravy, keep reading!

The mission

All Gravy is the frontline operating system. One platform for comms, learning, engagement, operations and scheduling, with built‑in AI. Think WhatsApp meets Duolingo meets Claude for frontline workers. Used daily by 350+ brands like GAIL's, L'Osteria, Dishoom, 7-Eleven and Honest Burgers.

We're growing 3x year-over-year across the UK, the Nordics and Germany, where revenue has grown 12x since the start of the year.

The role

You lead our outbound BDR team and own outbound‑sourced pipeline: meetings that turn into opportunities, opportunities that turn into revenue, and that our AEs are glad to take.

You lead from the front. You coach, you build the system, and you still pick up the phone.

What you get from day one

• Lead lists that build themselves. Accounts are sourced, enriched and assigned to reps automatically, so nobody spends their morning in a spreadsheet.
• A daily dial deck. Every BDR starts the day with researched accounts and call cards ready, and call outcomes flow back into HubSpot on their own.
• Hyperbound for practice. BDRs rehearse cold calls, openers and objection handling against AI buyer personas modelled on our ICP, scored against our own scorecards, before they dial a real lead.
• Every call captured. Attention records and scores real calls, so you coach from what was said.
• Inbound off your plate. AI SDRs handle every inbound lead, so your team spends all its time on outbound.
• Reporting you can trust. HubSpot on a Snowflake data layer, with live funnel, pipeline and rep scorecards.
• A playbook the system runs. Qualification, handoffs and deal stages live in our own GTM Suite. When we change the process, we ship an update.

What you'll do

• Own pipeline generation. Set outbound pipeline targets with sales leadership, hit them, and know exactly which segments, markets and plays deliver.
• Lead and coach the BDR team. Hire, run call reviews, listen in live, and build Hyperbound roleplays for the objections your team keeps losing on. Develop BDRs into AEs. That's how many of ours got there.
• Use AI where it helps. Agents do the research and personalisation. Your BDRs do the conversations. You decide where that line sits.
• Sharpen targeted outbound. The lists are there. You decide which segments and markets to push, design the plays across phone, email and LinkedIn, and kill what doesn't work fast.
• Own outbound conversion. Connect rate, meeting rate, show rate, meeting-to-opportunity. You know where the funnel leaks and you fix it.
• Work hand in hand with marketing. Tell them which messages and segments land on the phone, and turn events and campaigns into outbound plays.
• Still dial. You show the team how it's done, and you enjoy it.

Who you are

• You've led BDRs. 4+ years in B2B SaaS business development, with at least 1-2 years as a team lead.
• You beat your pipeline targets. And you can show us the numbers.
• Cold calling is still your thing. You'd never ask your team to do something you won't.
• You think in systems. You design the process, the sequences and the reporting. You've built in HubSpot or similar and know your way around Clay, Apollo and the rest.
• You're AI-first. You use Claude or similar every day for research, personalisation and analysis. You see agents as part of your team, not a threat to it.
• You make people better. Your BDRs improve every week because you coach them every week, and you make practice a daily habit instead of a quarterly workshop.
• Excellent English. German is a big plus, as we're scaling DACH fast. Danish, Swedish or Norwegian is a plus too.

Probably not for you if

• You want to manage people but stopped dialling a while ago.
• You measure success in calls and emails sent.
• You'd rather build your own tooling from scratch than get the most out of a stack that's already running.
• You see AI as a threat to the BDR role. We think it changes the role, and we want someone excited to define what comes next.

Where this goes

3 months: You know the funnel end to end, your targets are set, every BDR practises in Hyperbound daily, and your first outbound plays by segment and market are live.

6 months: The team hits its pipeline target month after month. Meeting-to-opportunity conversion is up, and you know exactly which plays to scale in each market.

Beyond: As we expand into new markets, you build out the function, toward Head of Business Development.

Why All Gravy

• Grow fast, for real. We promote from within, move quickly, and give you real responsibility from day one.
• A culture that actually develops you. Honest feedback, active coaching, and the autonomy to experiment.
• Work that matters. Your work directly affects the daily lives of millions of frontline workers.
• People who've done it before. Ex-founders and operators who've built, scaled and won, and want to do it again, bigger.
• The good stuff too. Prime office location, team lunches, Friday bars, padel tournaments, wine tastings, offsites, top‑tier equipment, and a fridge that’s always stocked. Competitive salary and warrant package.

Practical

• Hybrid.
• Full-time.
• You report to Malek, our Sales Director, and work closely with our AEs, marketing and RevOps.