Senior Account Executive

Diversified UK & Europe; England; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

25 days holiday plus Bank Holidays

Healthcare cover

Life insurance

Gym membership contributions

Flexible working hours

Job summary

A prominent event organization based in the UK is seeking a Senior Account Executive. The ideal candidate will drive revenue by selling exhibition spaces and sponsorships. You will need at least 2 years of B2B sales experience and be proficient in CRM systems. This role offers a competitive salary and excellent benefits including healthcare and flexible working hours.

Qualifications

• Minimum 2 years’ experience in a B2B sales role, preferably in trade events, exhibitions, or media sectors.
• Demonstrated ability to meet and exceed revenue targets.
• Strong understanding of B2B marketing principles.

Responsibilities

• Drive revenue through the sale of exhibition stand space, sponsorship packages, and digital advertising.
• Identify new business opportunities and manage client relationships.
• Develop and deliver tailored sales proposals to prospective clients.

Skills

B2B sales experience

Lead generation

Communication skills

Relationship management

Time management

Problem-solving

Education

Relevant degree or equivalent experience

Tools

CRM systems (e.g., Salesforce)

Microsoft Office

Job description

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We are recruiting a full-time Senior Account Executive to join the team on one of our most successful show portfolios. Consisting of two live exhibitions in London and Manchester plus an online content hub showcasing the latest tech and innovations within their space; this internationally recognized brand attracts a combined audience of over 23,000 each year.

The Senior Account Executive is responsible for driving revenue through the sale of exhibition stand space, sponsorship packages, digital advertising and related products across a portfolio of shows or products. This role involves identifying new business opportunities, managing client relationships, and achieving individual & team sales targets for the show.

The Senior Account Executive works closely with the Direct Team, Marketing, Event Operations and Finance to ensure client needs are met, and show objectives are delivered.

Sales & Business Development

• Sell exhibition stands and sponsorship packages to new and returning clients across designated events.
• Meet and exceed revenue targets consistently.
• Proactively generate leads through industry research, prospecting, networking, and attending relevant industry events.
• Identify and research target markets, potential exhibitors, and sponsors relevant to the show.
• Develop and deliver tailored sales proposals and presentations to prospective clients.
• Maintain a high volume of client contact through phone, email, video calls, and in-person meetings.
• Support key accounts under the guidance of senior sales colleagues or the show Event Manager.

Market & Industry Knowledge

• Stay informed about market trends, competitor events, and industry developments relevant to your sectors.
• Collect and communicate client feedback to support ongoing event improvement.
• Identify new revenue opportunities within the existing event portfolio, including upselling and cross-selling.

Reporting & Administration

• Maintain and manage a personal sales pipeline to ensure continuous progress toward targets.
• Participate in internal sales meetings, training, and strategy sessions whilst working closely with all other departments to meet essential show deadlines.
• Updating and maintaining all systems relevant to the event, including exhibitor database, sales figures and contracts and floorplan.
• Participate in post-event debriefs, providing insights and recommendations to enhance future sales efforts.

Qualifications & Experience

• Minimum 2 years’ experience in a B2B sales role, preferably but not exclusive to trade events, exhibitions, conferences, or media sectors.
• Demonstrated ability to meet and exceed revenue targets.
• Knowledge of B2B marketing principles and the role trade events play in business development.
• Proficiency with CRM systems (e.g., Salesforce) and Microsoft Office (Word, Excel, PowerPoint).
• Strong understanding of the B2B sales process, including lead generation, pitching, negotiating, and closing skills with a consultative approach to sales.
• Comfortable managing complex sales cycles and multiple stakeholders.

Communication Skills

• Excellent written and verbal communication skills.
• Ability to prepare well-structured proposals and presentations.
• Active listening skills to understand client needs and objectives.

Relationship Management

• Ability to build and maintain strong relationships with clients at all levels.
• Skilled at managing client expectations and resolving issues proactively.
• Customer-focused approach with a long-term partnership mindset.

Time Management & Organisation

• Strong time management skills with the ability to juggle multiple clients, events, and priorities.
• Skilled at prioritising and managing workload under pressure.

Problem Solving & Adaptability

• Proactive in identifying challenges and developing solutions.
• Comfortable working in a fast-paced, evolving environment.
• Flexible in responding to changes in event formats, client needs, and market conditions.
• Open to feedback and committed to continuous learning and development.

Resilience & Drive

• Highly self-motivated with a strong desire to achieve and exceed targets.
• Resilient in overcoming objections and rejections.
• Strong sense of initiative and personal accountability.
• Prepared to pick up the phone for warm and cold outreach.

Working Relationships

• Internal: Commercial Manager, Marketing Team, Event Operations Team, Finance Team.
• External: Exhibitors, Sponsors, Industry Associations, Agencies, Event Partners.

ADDITIONAL INFORMATION

· Competitive salary negotiable depending on experience

· 25 days holiday entitlement per annum plus Bank Holidays

· Excellent company benefits including healthcare cover, life insurance and critical illness cover as well as gym membership & classes contribution and cycle to work scheme

· Flexible working hours available

· A great working environment with lots of social activities

To apply, please send your CV alongside an optional cover letter outlining why you are perfect for this role.

Diversified Communications is committed to equal opportunities to all staff and those who work with us, irrespective of age, religion, or sexual orientation, ethical or national origin, gender, race, physical or mental disability and in line with the 2010 Equalities Act. Our commitment is based on ethical beliefs because we value a diverse customer base and the individualism each employee brings to our business.

Equal opportunity is about good, fair employment practices which make sound business sense. Every person has the right to work and do business in an environment free from discrimination and harassment.

By applying for this job, you acknowledge that your information may be processed by our People team for the purposes of reviewing your application for employment. By submitting your application, you agree to your information being stored on file for up to three months and might be used to consider other suitable job opportunities.

Your information may be shared with internal departments to support future applications. You can withdraw your application at any time and your details will be deleted from our records – You can do this by contacting the HR department directly through our website.

All selected candidates are subject to passing reference checks prior to employment.

Candidates must be authorised to work in the UK.