Senior Account Director Manchester, United Kingdom

Group M Worldwide Inc.; Manchester; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Senior Account Director to lead planning projects and enhance client relationships. In this dynamic role, you will collaborate with a talented team, driving impactful strategies for renowned brands. Your expertise in digital marketing and client management will be crucial as you navigate the evolving media landscape. This position offers opportunities for personal and professional growth within a vibrant work environment, where your contributions will directly influence business success and foster meaningful partnerships. Join a forward-thinking company committed to diversity and innovation.

Qualifications

• Strong management and client relationship skills essential for success.
• Ability to prioritize, delegate, and manage both upwards and downwards.

Responsibilities

• Oversee daily account operations and ensure workflow accuracy.
• Build strong client relationships and act as a trusted strategic partner.

Skills

Client Relationship Management

People Management

Analytical Skills

Digital Marketing Knowledge

Communication Skills

Problem-Solving

Job description

Senior Account Director

Overview of role

As Senior Account Director, you are critical to the delivery of our ambition; working closely with the Associate Director, you will be a key interface for our clients and lead planning projects from start to finish, acting as the conduit who brings together our specialists to deliver exceptional work.

The Senior Account Director needs to have a strong understanding of all channels and the role these can play in overall communications solutions and customer journeys, alongside understanding customers' onsite behaviors and how those affect final business results.

Based in our new WPP campus building in the heart of Manchester’s development district, the largest communications operation outside of London and the home for all WPP regional talent across various disciplines, it's an amazing place to grow your communications career and realize your potential in a dynamic setting.

5 best things about the job

1. Leading the planning and strategy for a range of brands and products within the respective clients.
2. Seeing the direct impact your work has on brands whose business you want to grow, with opportunities to deliver entrepreneurial thinking, trial, test, and learn.
3. Working with a friendly, ambitious, and inclusive team that prides itself on award-winning work and having fun.
4. Collaborating with passionate clients who seek genuine partnership in their ambitions and goals.
5. Access to global best-in-class people, tools, systems, and insights to enable learning, development, and growth for clients.

Reporting of the role

This role reports to the Associate Director.

Measures of success

In three months, you would have:

• Gained a good understanding of your clients, media planning systems, processes, and collaborative working with the team.
• Felt confident delivering/responding to client requests and briefs independently or as part of the team, utilizing the correct resources.

In six months, you would have:

• Built strong, trustworthy client relationships and established yourself as a key day-to-day lead on the account.
• Become a key figure in the team, supporting your AD/BD and wider team.
• Built trust within wider departments, including implementational and specialist teams.
• Understood the intricacies of the clients’ commercial framework and how we are remunerated across the accounts.
• Developed a good understanding of your clients’ markets and the evolving media landscape, approaching briefs to deliver effective results with a balance of brand and performance.
• Identified and implemented improved ways of working.

In 12 months, you would have:

• Taken on additional responsibilities, spotting opportunities to sell wider WPP services.
• Played an active role in new business pitches.

Responsibilities of the role

• Oversee the day-to-day running of accounts, ensuring workflow accuracy, best practices in campaign management, and establishing yourself as the first client contact.
• Build strong client relationships, becoming a trusted strategic partner.
• Lead planning responses from start to finish, ensuring seamless collaboration with implementational and specialist teams.
• Grow your understanding of digital, data, web, and marketing technology, working closely with implementation teams.
• Understand your clients’ business and KPIs, and how we are remunerated.
• Proactively identify and pursue additional service opportunities.
• Contribute to monthly billing and financial health of accounts.
• Develop internal relationships across teams and support your AD in team development.
• Promote your team’s work internally and externally.
• Participate in agency-wide initiatives.

What you will need

• Strong management and client relationship skills.
• People management skills for supporting team development.
• Solution-focused mindset, enthusiasm, curiosity, and team spirit.
• Self-motivation and ambition.
• Willingness to learn about clients’ businesses, industry trends, and technologies.
• Ability to prioritize, delegate, and manage upwards and downwards.
• Drive to achieve business results.
• Positive, proactive problem-solving approach.
• Calmness under pressure.
• Effective verbal and written communication skills.
• Knowledge of offline and digital channels and strategies.
• Understanding of measurement approaches for multichannel activity.
• Analytical mindset with attention to data-driven insights.

About Essence Media

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers helps our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead in diversity, equity, inclusion, and sustainability.

We understand that our people are tasked with big goals: building breakthrough growth and leading in our industry. Our success is down to our diverse and talented people. We are committed to creating an inclusive culture that supports growth, diversity, and opportunity for all. This culture is our “new power,” where ideas are exchanged freely, and collaboration is encouraged in our hyperconnected world.

*We welcome conversations about flexible working for all roles. Please note this is a UK-based role requiring the right to work in this location.*

(Please note this is a UK based role and requires individuals to have the right to work in this location)

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