Senior Account Director

GROUPM; Manchester; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Senior Account Director to lead strategic planning and client management within a dynamic team. In this role, you will oversee the execution of innovative marketing strategies that drive growth for a diverse range of brands. You'll collaborate with passionate clients, utilizing your strong analytical skills and management expertise to foster meaningful partnerships. This is an exciting opportunity to make a significant impact in a vibrant setting, while working alongside top talent in the communications field. If you're ready to elevate your career and contribute to award-winning work, this role is perfect for you.

Qualifications

• Strong management and client relationship skills are essential.
• Ability to prioritize and delegate effectively.

Responsibilities

• Oversee day-to-day account management and ensure campaign accuracy.
• Build strong client relationships and act as a strategic partner.
• Contribute to commercial targets by identifying additional service opportunities.

Skills

Client Relationship Management

Strategic Planning

Digital Marketing

Analytical Thinking

People Management

Problem Solving

Education

Bachelor's Degree in Marketing or Related Field

Job description

Description
Position at EssenceMediacom

Senior Account Director

Overview of role

As Senior Account Director, you are critical to the delivery of our ambition; working closely with the Associate Director, you will be a key interface for our clients and lead planning projects from start to finish, acting as the conduit who brings together our specialists to deliver exceptional work.

The Senior Account Director needs to have a strong understanding of all channels and the role these can play in overall communications solutions and customer journeys, alongside understanding customers on site behaviours and how those effects final business results.

Based in our new WPP campus building in the heart of Manchester’s development district, the largest communications operation outside of London and the home for all WPP regional talent across a number of business disciplines, it's an amazing place to grow your communications career and to realize your potential in a dynamic and exciting setting.

5 best things about the job

Getting to lead the planning and strategy for a range of different brands and products within the respective clients.

To see the direct impact your work and thinking has on a brands whose business want growth as well as the opportunity to deliver entrepreneurial thinking around these clients and trial, test and learn.

We are a friendly and ambitious team that prides itself on an inclusive culture and doing brilliant award-winning work, whilst having plenty of fun along the way.

You will work with clients that are truly passionate about their businesses and look for us to be genuine partners in their ambitions and goals

Access to local and global best in class people, tools, systems and insights, designed to enable our people to learn and develop and deliver fresh thinking and growth for our clients.

Reporting of the role

This role reports to the Associate Director.

Measures of success

In three months, you would have:

• Good understanding of your clients, media planning systems, processes and working with the team collaboratively.
• Feel confident delivering / responding to a client request and brief independently or as part of the team utilising the correct resource.

In six months, you would have:

• Built strong, trustworthy client relationships and established yourself as a key day-to-day lead on the account.
• Established yourself as key figure of the team, acting as an invaluable support to your AD/BD & wider team.
• Built trust within the wider departments i.e., implementational and specialist teams
• Understood the intricacies of the clients’ Commercial framework and how we are remunerated across the accounts.
• Good understanding of your clients’ market and the evolving media landscape - and how to approach briefs and deliver ideal plans to deliver effective results ensuring a balance of brand and performance.
• Identified and implemented improved ways of working.

In 12 months, you would have:

• Taking on additional responsibilities spotting opportunities to sell in wider EssenceMediacom or WPP services i.e. Creative Systems, Systems Intelligence & other Out of Scope projects.
• Played an active role on a new business pitch.

Responsibilities of the role

• Oversee the day-to-day running of the accounts, ensuring flow and accuracy of work – ensure the campaign management process follows best practice, you are across all communications and establish yourself as the first port of call for clients.
• Build a strong relationship with your clients and become a trusted strategic partner – showing a deep understanding of your clients’ business and how communications can drive growth.
• Be a confident and competent communications planner who demonstrates a thorough understanding of our Systems Planning approach, while leading our planning responses from start to finish, ensuring we have a seamless working process with the implementational and specialist teams.
• Grow your understanding of digital, data, web and marketing technology - work closely with the implementation teams to ensure growth and innovation is weaved into our planning.
• Develop a strong understanding of your clients’ business & KPIs and how we are remunerated across the account.
• Contribute to the commercial targets set for your business group by proactively identifying and pursuing additional services opportunities on your clients.
• Contribute to the monthly billing processes and monthly laydowns are up-to-date and accurate to ensure your accounts are in perfect financial health.
• Develop strong internal relationships with Planners outside of your team, as well as implementation and measurement specialists across the business, as well as supporting your Associate Director in the development of your team.
• Promote your team’s brilliant work, both within EssenceMediacom and beyond.
• Actively participate in and contribute to agency-wide initiatives (i.e., huddles, stretches, pitches, etc.).

What you will need

• Strong management and client relationship skills.
• People management skills to support Associate Director in the management and development of Planners and Execs.
• Solution-focused mindset.
• Enthusiasm, curiosity, and a team player mentality.
• Self-motivated; an ambition to make the ordinary extraordinary.
• A thirst to learn – be that the client’s business, people, brands, industry, trends, etc.
• An ability to prioritize and delegate, as well as manage both up and down.
• Motivated to drive business results for both client & EssenceMediacom.
• Positive, proactive approach to problem-solving.
• Calm under pressure.
• Accurate verbal and written feedback and instructions.
• Strong knowledge across the broad spectrum of offline and digital channels and strategies.
• Good understanding of measurement approaches for multichannel activity.
• Analytical thinker who naturally gets into detailed data to understand what is driving or holding back performance.

About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at EssenceMediaCom

(Please note this is a UK based role and requires individuals to have the right to work in this location)