Senior Account Director

MediaCom; Manchester; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a Senior Account Director to lead client strategies and planning initiatives. This role is pivotal in delivering exceptional results and fostering strong client relationships. You will work in a dynamic environment, collaborating with specialists to drive innovative growth solutions. The position offers the chance to impact brands directly, engage with passionate clients, and be part of an inclusive team culture. If you're a proactive leader with a knack for strategic thinking and a desire to excel in a collaborative setting, this is your opportunity to shine.

Qualifications

• Strong management and client relationship skills.
• Enthusiasm and curiosity with a team spirit.

Responsibilities

• Oversee day-to-day account management and ensure workflow accuracy.
• Build strong, trusted relationships with clients.

Skills

Client Relationship Management

People Management

Analytical Skills

Digital Marketing Knowledge

Communication Skills

Problem-Solving

Job description

Senior Account Director

Overview of role

As Senior Account Director, you are critical to the delivery of our ambition; working closely with the Associate Director, you will be a key interface for our clients and lead planning projects from start to finish, acting as the conduit who brings together our specialists to deliver exceptional work.

The Senior Account Director needs to have a strong understanding of all channels and the role these can play in overall communications solutions and customer journeys, alongside understanding customers on site behaviours and how those affect final business results.

Based in our new WPP campus building in the heart of Manchester’s development district, the largest communications operation outside of London and the home for all WPP regional talent across a number of business disciplines, it's an amazing place to grow your communications career and to realize your potential in a dynamic and exciting setting.

5 best things about the job

1. Leading the planning and strategy for a range of different brands and products within the respective clients.
2. Seeing the direct impact your work and thinking has on brands whose business you want to grow, with opportunities for entrepreneurial thinking, trial, test, and learn.
3. Being part of a friendly and ambitious team that prides itself on an inclusive culture and doing award-winning work, while having fun.
4. Working with passionate clients who see us as genuine partners in their ambitions and goals.
5. Access to global best-in-class people, tools, systems, and insights to enable learning, development, and delivering innovative growth solutions.

Reporting of the role

This role reports to the Associate Director.

Measures of success

In three months, you would have:

• Gained a good understanding of your clients, media planning systems, processes, and collaborative team working.
• Felt confident in delivering/responding to client requests and briefs independently or as part of the team, utilizing the correct resources.

In six months, you would have:

• Built strong, trustworthy client relationships and established yourself as a key day-to-day lead on the account.
• Become a key figure in the team, supporting your AD/BD and wider team.
• Built trust within wider departments, including implementational and specialist teams.
• Understood the intricacies of the clients’ commercial framework and how we are remunerated across the accounts.
• Gained a good understanding of your clients’ market and the evolving media landscape, approaching briefs effectively to deliver results balancing brand and performance.
• Identified and implemented improved ways of working.

In 12 months, you would have:

• Taken on additional responsibilities, spotting opportunities to sell wider WPP services and projects.
• Played an active role in new business pitches.

Responsibilities of the role

• Oversee the day-to-day running of the accounts, ensuring workflow accuracy and best practice in campaign management, establishing yourself as the first port of call for clients.
• Build strong relationships with clients, becoming a trusted strategic partner with a deep understanding of their business and growth drivers.
• Lead planning responses from start to finish, ensuring seamless collaboration with implementation and specialist teams.
• Grow understanding of digital, data, web, and marketing technology, working closely with implementation teams.
• Develop a strong understanding of your clients’ business and KPIs, and how we are remunerated.
• Proactively identify and pursue additional service opportunities within your clients.
• Contribute to monthly billing and financial health of your accounts.
• Develop internal relationships across teams, supporting your AD in team development.
• Promote your team’s work internally and externally.
• Participate actively in agency initiatives and culture.

What you will need

• Strong management and client relationship skills.
• People management experience supporting team development.
• Solution-focused and proactive mindset.
• Enthusiasm, curiosity, team spirit.
• Self-motivated with a drive to excel.
• Desire to learn about clients’ businesses, industry trends, and new technologies.
• Ability to prioritize, delegate, and manage upwards and downwards.
• Results-driven with a positive, problem-solving attitude.
• Calm under pressure, with excellent communication skills.
• Strong knowledge of offline and digital channels and strategies.
• Understanding of measurement approaches for multichannel activities.
• Analytical skills to interpret data and performance drivers.

About Essence Media

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers helps our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in diversity, equity, inclusion, and sustainability.

We understand our people are tasked with big goals: building breakthrough growth and leading with innovative thinking. Our success depends on our diverse and talented people. We are committed to an inclusive culture that supports growth, diversity, and opportunity for all, fostering a collaborative environment for innovation and success.