Search Engine Optimisation Specialist

JR United Kingdom; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player seeks a talented SEO Specialist to lead their search engine optimisation efforts. This exciting role involves developing and executing strategies to enhance organic growth and improve search rankings. You will collaborate with marketing and technical teams to ensure best practices in SEO, optimising both on-page and off-page elements. With a focus on luxury and vintage jewellery, this position offers a unique opportunity to work with a prestigious brand, driving impactful results and contributing to a dynamic and collaborative environment. If you are passionate about SEO and eager to make a difference, this role is perfect for you.

Benefits

Performance Based Bonus Schemes

Career development opportunities

Dynamic working environment

No approval needed Holiday booking system

Qualifications

• Proven experience in SEO or similar role in luxury or high-end retail.
• Strong understanding of technical SEO and content strategy.

Responsibilities

• Develop and execute a comprehensive SEO strategy to improve rankings.
• Conduct keyword research and competitor analysis for growth opportunities.

Skills

SEO

Google Analytics

SEMrush

Technical SEO

Content Strategy

Keyword Research

Data Analysis

Project Management

Communication

Tools

Google Search Console

Ahrefs

Screaming Frog

Job description

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Search Engine Optimisation Specialist, london

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Client:

Location:

london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

02.05.2025

Expiry Date:

16.06.2025

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Job Description:

Job Title: SEO Specialist

Location: London (Hybrid – 3 days per week in our Farringdon media office)

Salary: Competitive, based on experience

Berganza is a leading luxury antique and vintage jewellery company, specialising in natural, unenhanced gemstones and original pieces. With a global customer base, we are renowned for our expertly curated collection and unparalleled expertise in antique rings and rare jewellery.

Role Overview

We are seeking an experienced and results-driven SEO Specialist to lead and implement our search engine optimisation strategy. This role is crucial in driving organic growth, increasing visibility, and improving search rankings to enhance conversions. You will work closely with the marketing team to optimise on-site and off-site SEO performance, ensuring best practices are followed in technical SEO, content strategy, and link-building efforts.

Key Responsibilities

• Develop and execute a comprehensive SEO strategy to improve organic search rankings and drive traffic.
• Conduct in-depth keyword research and competitor analysis to identify opportunities for growth.
• Optimise website structure, on-page elements, and metadata for SEO performance.
• Collaborate with developers to ensure best practices for site architecture, crawlability, page speed, and mobile optimisation.
• Develop structured SEO strategies aligned with business KPIs, creating roadmaps, forecasts, and performance reports to drive organic growth
• Oversee the content strategy for SEO, ensuring alignment with business objectives and target audiences.
• Monitor and report on SEO performance metrics, using tools such as Google Analytics, Google Search Console, and SEMrush.
• Stay up to date with algorithm updates, industry trends, and emerging SEO technologies to keep Berganza ahead of competitors.

Required Skills & Experience

• Proven experience in SEO or similar role in a luxury, e-commerce, or high-end retail environment.
• Plan and brief high-quality, optimised content that supports target keyword themes, user intent, and long-term ranking goals, while aligning with E-E-A-T principles.
• Strong understanding of technical SEO, on-page and off-page optimisation, and content strategy.
• Experience using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog.
• Experience in optimising for international markets advantageous.
• Ability to work with designers, developers, and copywriters to implement SEO-friendly website improvements.
• Strong analytical mindset with experience in data-driven decision-making.
• Excellent communication and project management skills.
• A passion for luxury, antiques, and vintage jewellery is advantageous.
• Ability to work crossfunctionally

What We Offer

• Opportunity to work with a prestigious and globally recognised brand.
• A dynamic and collaborative working environment.
• Career development opportunities within the luxury sector.
• Performance Based Bonus Schemes
• A no approval needed Holiday booking system.