Sales Team Lead - North East

Story Terrace Inc.; Newcastle upon Tyne; On-site; GBP 32,000 - 55,000; Full time

Benefits offered by this job

Birthday off

Pension match up to 6%

Health and Well Being budget

Workwear budget

L&D budget

Employee discounts

Volunteer days

Job summary

Modern Milkman is seeking a Team Leader to build and grow the North East door-to-door sales team. You will manage day-to-day performance, coach reps, and drive targets while working in the field with your team.

Based in Newcastle with a UK driving licence, you will recruit and onboard new members, travel for weeks of hands-on learning, and lead by example to hit and exceed targets in a rapidly growing company backed by funding and a large customer base.

Qualifications

• Experience in a sales leadership or supervisory role.
• Proven track record of hitting targets personally.
• Comfortable using data and dashboards to track performance.
• Full UK driving licence (essential).
• Based in Newcastle within commuting distance.

Responsibilities

• Own day-to-day performance of the team, track KPIs and quality standards.
• Lead from the front in the field, coaching and modelling best practice.
• Recruit, screen and onboard new team members and scale the team as targets grow.

Skills

Sales leadership

Coaching

Data & reporting

Recruiting & interviewing

Target achievement

Doorstep sales

Driving licence

Tools

Excel

Job description

Join Modern Milkman as a Team Leader

£32,000 basic + uncapped commission - £55,000 OTE

Location: NE11 0TE

Benefits (on a pro-rated basis)

• 25 days holiday, 8 bank holidays (5 flexible ones). Plus, your birthday off too!
• Up to 6% matched company pension
• Access to thanksBen, for a range of core & flexible benefits, retail discounts, cinema tickets, EAP, Life Assurance
• 40% Employee discount off all of our products
• £300 annual Health and Well Being budget
• £300 Workwear / Uniform budget
• £300 annual L&D budget
• Endless samples of our stock to try out
• 2x volunteering days and team volunteering days
• Opportunity to travel and lots of company events

Why Modern Milkman…?

Serious growth opportunity: build and shape a team as we scale, with a clear path to senior leadership roles. Be part of a success story: a rapidly scaling company backed by real funding and hundreds of thousands of customers already on board

Join a movement that's transforming how Britain shops for fresh food. We deliver farm-fresh goods straight to customers' doors. We partner with independent British suppliers to make ethical choices easy for everyone.

With hundreds of thousands of happy customers and a growing network of independent British suppliers, Modern Milkman is changing the game. Now, we're looking for a Team Leader to help us build and grow our door-to-door sales team in the North East.

What you'll do…

This is a hands-on leadership role covering three core areas:

Performance Management

• Own the day-to-day performance of your team, tracking KPIs and quality standards
• Use sales data and reporting to spot trends, identify who needs support, and make decisions
• Run regular 1:1s and team reviews
• Coach and develop reps to hit and exceed their targets
• Report on team performance and hold the team accountable to Modern Milkman standards

Leading From the Front - In the Field

• Get out on the doorstep alongside your team, every week
• Model best practice - the pitch, the objection handling, the resilience
• Drive a culture in the field that reflects Modern Milkman's values - genuine, sustainable, and customer-first
• Use field time to coach in real time and hit your own sales target

Recruitment - Building the Team

• Take ownership of growing your team from screening candidates through to onboarding
• Run assessment days and interviews, identifying people with the right mindset for D2D
• Build a pipeline so the team scales sustainably as targets grow

What we're looking for…

• Based in Newcastle or within commutable distance, with a full UK driving licence (essential)
• Proven experience in a sales leadership, supervisory, or team captain role (D2D or field sales experience strongly preferred)
• A track record of hitting targets personally, and helping others do the same
• Confident coaching and giving direct feedback
• Comfortable recruiting and interviewing
• Comfortable working with data and reports (e.g. Excel/Google Sheets or dashboards) to track performance and guide decisions.
• Resilient, hands-on, happy to be out on the doorstep in all weather
• Self-motivated with an entrepreneurial mindset

Working pattern

• Variable shifts including some weekend work, reflecting the demands of an in-field leadership role
• Based out in the field with your team, not office-based

Interview Process

Screening Call > Hiring Manager/People Team Call > 10 Minute Pitch & 30 Minute Interview

What to expect in your first couple of weeks:

Your first two weeks will be spent across our existing sales teams (either Swindon, Gateshead or Burntwood), getting hands-on with the operation, supporting onboarding, and learning our sales training and coaching approach directly from teams already running at a high level, so please expect to travel and over night stays. This is about learning by doing, not sitting in on presentations. You'll be out on the doors, in the morning meetings, seeing exactly how a high-performing team runs day to day. Once that's done, you'll be based full-time in the North East, building and leading your own team using everything you've picked up. We're looking for someone who wants to learn the business from the ground up before they lead it.