Sales Showroom Manager

Collate Form; Greater London; On-site; GBP 50,000 - 65,000; Full time

Benefits offered by this job

Team-based bonus

Job summary

Collate Form in London’s Shoreditch showroom seeks a Sales Showroom Manager to drive premium showroom sales and shape the brand’s physical retail approach. You will guide customers through fabric, finish and configuration choices, turning interest into orders while building lasting relationships with interior designers and trade clients.

The role emphasises a commercial mindset, events, collaborations and team-based incentives, with a focus on premium interiors and a growing direct-to-consumer

Qualifications

• Experience in premium furniture or design-led showrooms and a proven track record in sales.
• Ability to convert interest into confident purchases and meet sales targets.
• Comfort discussing fabrics, finishes, dimensions and configurations with customers.

Responsibilities

• Drive showroom sales, conversion and commercial performance.
• Convert appointments, walk-ins and online enquiries into sales.
• Advise customers on furniture, upholstery, fabrics, finishes and configurations.
• Build long-term relationships with customers and interior designers.
• Develop relationships with residential trade clients and designers.
• Increase showroom footfall through events, collaborations and local partnerships.
• Support product launches, showroom events and brand activity.
• Monitor conversion, sales performance and average order value.
• Maintain clear follow-up and visibility across orders.
• Collaborate with customer service, operations and commercial teams.

Skills

Sales

Showroom management

Premium interiors

Customer service

Interiors knowledge

Trade relationships

Job description

Sales Showroom Manager | Furniture & Interiors

Contemporary Furniture | Showroom Sales | Retail Sales | Interior Design | Upholstery

We are working with a growing, design-led furniture brand to appoint an experienced Sales Showroom Manager for its Shoreditch showroom.

This is first and foremost a sales-focused showroom role for someone who understands premium furniture, interiors and considered higher-value purchases.

Please note: Saturday is an important trading day and some Saturday working is required. This will operate on a sensible team rotation rather than expecting one person to work every weekend.

The Opportunity

The business has built a strong direct-to-consumer following around beautifully designed contemporary upholstered furniture, collaborating with internationally recognised designers and placing product, comfort and adaptability at the centre of the brand.

With an established online customer base and increasing showroom traffic, the business is now looking for someone commercially minded to take ownership of the Shoreditch showroom, maximise sales and help develop its physical retail strategy.

You will work with customers who have often already discovered the brand online, helping them understand the collection, fabrics, finishes, configurations and specifications before confidently converting that interest into a sale.

Alongside retail customers, you will also develop relationships with interior designers, residential trade clients and other design professionals.

The Role

You will take responsibility for the day-to-day commercial performance of the showroom and deliver a highly considered customer experience from initial conversation through to order.

Key responsibilities include:

• Driving showroom sales, conversion and commercial performance
• Converting appointments, walk-ins and online-generated enquiries into sales
• Advising customers on furniture, upholstery, fabrics, dimensions, finishes and configurations
• Building strong long-term relationships with customers
• Developing relationships with interior designers and residential trade clients
• Increasing showroom footfall through events, collaborations and local partnerships
• Supporting product launches, showroom events and brand activity
• Monitoring conversion, sales performance and average order value
• Maintaining clear customer follow-up and visibility across orders
• Working closely with customer service, operations and commercial teams
• Ensuring the showroom consistently represents the quality and personality of the brand
• Contributing ideas to how the business approaches showroom retail rather than simply operating an existing formula

As the company grows, there will also be the opportunity to contribute to the development and opening of additional London showroom locations.

Who We Are Looking For

You could currently be a:

You will ideally have experience within contemporary furniture, upholstery, premium interiors, residential furniture or another design-led showroom environment.

We are particularly interested in someone who:

• Is genuinely commercial and enjoys selling
• Understands how to convert interest into confident purchasing decisions
• Has experience with higher-value, considered purchases
• Can combine excellent customer service with clear sales targets
• Has a genuine interest in furniture, interiors and design
• Is comfortable discussing fabrics, finishes, dimensions and specifications
• Can work confidently with both private customers and interior designers
• Builds strong, long-term customer relationships
• Is organised and comfortable taking ownership of a showroom
• Enjoys working within a small, entrepreneurial and collaborative business
• Is happy contributing to events, local marketing and wider brand activity
• Can work independently while remaining part of a close team

Experience with a respected furniture retailer, contemporary furniture brand, upholstery company, design showroom or premium interiors business would be particularly relevant.

Retail + Trade

The immediate priority is to continue growing an already successful direct-to-consumer retail business.

This is not a traditional contract furniture sales role.

However, there is significant potential to increase business from interior designers and residential trade clients, so an understanding of the design and trade market would be highly valuable.

Working Pattern

This is a full-time, showroom-based position in Shoreditch, London.

Some Saturdays must be worked.

Saturday is an important sales day for the showroom, so applicants need to be comfortable working Saturdays as part of a team rotation. You will not be expected to work every Saturday.

Salary + Bonus

£50,000+ base salary, depending on experience.

The business also offers a team-based performance bonus, rewarding the showroom's collective commercial success rather than creating competition between individual team members.

With strong performance, the wider package could reach approximately £65,000.

Why Join?

The foundations are already there: a distinctive product, strong design credentials, an established online customer base and a successful Shoreditch showroom.

The next stage is about becoming more commercially sophisticated while retaining the energy and personality that built the business.

For the right person, this is much more than managing a shop floor.

It is an opportunity to own an important sales channel, influence the brand's approach to physical retail, and help shape the next generation of its London showrooms.