Sales Representative

XCMG Europe GmbH; High Wycombe; On-site; GBP 40,000 - 70,000; Full time

Job summary

XCMG Europe GmbH in the United Kingdom is seeking a proactive Sales and Business Development professional to drive machinery sales, engage with key decision-makers, and expand the customer base across target industries.

You will coordinate with service, parts, and logistics teams, manage budgets, and negotiate contracts to maximize profitability while ensuring regulatory compliance and timely delivery of products.

Qualifications

• Proven experience in machinery sales, construction equipment, MEWPs, or a related industry.
• Strong sales acumen with a track record of meeting or exceeding sales targets.
• Excellent negotiation, communication, and presentation skills.
• Ability to develop and maintain strong client relationships.
• Self-motivated and able to work independently while being a team player.
• Strong organizational skills with the ability to manage multiple clients and sales processes.
• Proficiency in CRM software and Microsoft Office Suite.
• Full UK driving license (or applicable license for the location).

Responsibilities

• Develop and implement effective sales strategies to meet and exceed sales targets.
• Identify new business opportunities and actively seek out potential customers.
• Expand the client base by engaging with key decision-makers in target industries.
• Promote and sell a range of machinery products, ensuring alignment with customer needs.
• Monitor market trends, collect industry and competitor information, and develop sales strategies.
• Lead the product development team to improve products to meet market demands.
• Assist with product certification and licensing in the UK and Ireland to ensure compliance with local regulations and market entry requirements.
• Build and maintain strong, long-term relationships with customers to drive repeat business.
• Act as the primary point of contact for clients, providing excellent customer service.
• Conduct regular follow-ups and site visits to ensure customer satisfaction and loyalty.
• Handle customer inquiries, provide technical guidance, and resolve issues efficiently.
• Monitor and manage sales budgets, ensuring alignment with company revenue goals.
• Prepare accurate sales reports, forecasts, and performance analysis for management.
• Negotiate pricing and contract terms with customers to maximize profitability.
• Chase outstanding payments and ensure timely collections from clients.

Skills

Machinery sales

Construction equipment

MEWPs

Negotiation

Communication

Presentation skills

Client relationships

CRM software

Microsoft Office

Driving license

Job description

Your mission

1. Sales and Business Development

• Develop and implement effective sales strategies to meet and exceed sales targets.
• Identify new business opportunities and actively seek out potential customers.
• Expand the client base by engaging with key decision-makers in target industries.
• Promote and sell a range of machinery products, ensuring alignment with customer needs.
• Monitor market trends, collect industry and competitor information, and develop sales strategies.
• Lead the product development team to improve products to meet market demands.
• Assist with product certification and licensing in the UK and Ireland to ensure compliance with local regulations and market entry requirements.

2. Customer Relationship Management

• Build and maintain strong, long-term relationships with customers to drive repeat business.
• Act as the primary point of contact for clients, providing excellent customer service.
• Conduct regular follow-ups and site visits to ensure customer satisfaction and loyalty.
• Handle customer inquiries, provide technical guidance, and resolve issues efficiently.

3. Sales Administration & Budgeting

• Monitor and manage sales budgets, ensuring alignment with company revenue goals.
• Prepare accurate sales reports, forecasts, and performance analysis for management.
• Negotiate pricing and contract terms with customers to maximize profitability.
• Chase outstanding payments and ensure timely collections from clients.

4. Coordination with Other Departments

• Collaborate closely with the service, parts, and aftermarket teams to ensure seamless support for customers.
• Work with finance and accounts teams to track payments, credit terms, and financial documentation.
• Coordinate with marketing to develop promotional strategies, campaigns, and customer engagement initiatives.
• Engage with logistics and supply chain teams to ensure timely delivery of machinery and parts.
• Address any customer concerns related to machinery performance, service, and repairs.

5. Other tasks assigned by line managers

Your profile

• Proven experience in machinery sales, construction equipment, MEWPs, or a related industry.
• Strong sales acumen with a track record of meeting or exceedingsales targets.
• Excellent negotiation, communication, and presentation skills.
• Ability to develop and maintain strong client relationships.
• Self-motivated and able to work independently while being a team player.
• Strong organizational skills with the ability to manage multiple clients and sales processes.
• Proficiency in CRM software and Microsoft Office Suite.
• Full UK driving license (or applicable license for the location).