Sales Planner

Perion; Greater London; Remote; GBP 40,000 - 80,000; Full time

Job summary

An innovative global advertising technology company is seeking a Sales Planner to join its dynamic team. In this role, you will be responsible for planning advertising campaigns, analyzing data, and optimizing performance to support a diverse clientele. This position offers a unique opportunity to work in the digital out-of-home advertising space, leveraging cutting-edge technology to create impactful campaigns. If you have a passion for media and a strong analytical mindset, this role will allow you to grow professionally while making a significant impact in the industry.

Benefits

Opportunity for growth

Collaborative environment

Qualifications

• 4+ years of experience in sales planning or media buying.
• Strong analytical mindset with excellent communication skills.

Responsibilities

• Develop go-to-market strategies and manage multiple projects.
• Analyze data and present proposals to clients.

Skills

Analytical Skills

Communication Skills

Teamwork

Media Buying

Project Management

Education

Bachelor's degree in Marketing

Tools

GfK MRI

MOAT

Nielsen IMS

Job description

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Perion is a global advertising technology company delivering solutions to the biggest brands and publishers around the globe across search, social media, display, video, CTV, and programmatic DOOH.

Home to an award-winning technology solution – with our unique data-driven AI/ML based technologies, we deliver and optimize hundreds of terabytes of data and billions of events per day. We work with dozens of sources to provide a superior experience across screens and platforms, including mobile, video, social, and native.

Full Time Position, Remote (London base).

We are seeking a Sales Planner to join our growing global team.

About Perion (formerly Hivestack): Have you ever wondered how outdoor screens deliver advertisements that seem to speak directly to your interests? This is enabled by digital out-of-home advertising, usually powered by programmatic technology. Perion One revolutionized the industry by building a full-stack ad tech platform. On the buy side, marketers use our DSP to create campaigns activating DOOH screens based on consumer behavior. On the sell side, media owners use our SSP & Ad Server to manage inventory and drive revenue.

Our success stems from our vibrant, pink-loving global team. We embrace flexibility, innovation, and standing out. Join us and make an impact on digital screens worldwide.

About this role: To maintain high-quality service and support for our expanding clientele, Hivestack is adding a Sales Planner. The role involves planning advertising campaigns, analyzing data, optimizing performance, and reporting results. It offers the chance to learn about the DOOH space and grow professionally.

How You’ll Make an Impact / Duties and Responsibilities:

1. Develop go-to-market strategies related to inventory and supply.
2. Collaborate with clients and the account team to understand business objectives and advertising strategies.
3. Manage multiple projects simultaneously for different clients.
4. Communicate effectively with creative teams, clients, and consumers to develop media strategies and campaigns.
5. Decide on the best media forms for specific clients and campaigns.
6. Research and analyze data using industry resources.
7. Identify target audiences and analyze their characteristics, behaviors, and media habits.
8. Present proposals, including cost schedules, to clients promptly.
9. Develop and maintain good relationships with media owners.

What you need to succeed / What you’ll bring:

• Bachelor's degree in Marketing or related field.
• At least 4 years of experience in a similar role.
• Excellent communication and teamwork skills.
• An analytical mindset with aptitude for statistics and math.
• Broad knowledge of media channels.
• Familiarity with campaign evaluation metrics and media buying.
• Working knowledge of analytics tools (e.g., GfK MRI, MOAT, Nielsen IMS).
• Ability to work effectively under pressure.
• Strong analytical and organizational skills.
• Experience working with databases and spreadsheets.
• Previous media buying experience across channels like Display, Mobile, Video, DOOH, CTV, OTT.
• Understanding of the digital media landscape and partnerships.
• Experience negotiating rates with partners.
• Willingness to learn and adapt to industry changes.
• Strong interpersonal skills to build relationships with partners.

What we offer:

• An opportunity to grow within a dynamic, global company.
• Collaborative environment where you can impact product and strategy.