Sales Performance Manager - AUTOMOTIVE

ABL Recruitment; England; Hybrid; GBP 54,000 - 66,000; Full time

Benefits offered by this job

Car

Other benefits

Job summary

ABL Recruitment is seeking a Regional OEM Sales Performance Manager (Automotive) to drive the commercial success of a fast-expanding brand across a UK region. This is a strategic, high-visibility role combining sales leadership with analytics and dealer collaboration.

You will manage performance across your region, shaping growth, delivering targets, and building the brand, with remote and field-based work in Northern, Midlands, or South regions.

Qualifications

• 8+ years automotive sales background.
• Experience launching or expanding a brand.

Responsibilities

• Liaise with dealers and help to improve dealer profitability.
• Coaching and helping with dealer development providing support, training and resources to improve dealer performance.
• Increase vehicle sales.
• Analyse market opportunities.
• Identify weaknesses.
• Recommend improvements.
• Undertake local promotions.
• Influence regional strategy.
• The role requires regular reporting and recommendations to senior management.

Skills

Automotive sales

Brand launch experience

Job description

We are looking for REGIONAL OEM SALES PERFORMANCE MANAGERS (Automotive). Of all the sales roles in an automotive OEM, this is one of the most influential below senior leadership. It combines strategic thinking, commercial analysis, relationship management and field leadership. The successful candidate has a genuine opportunity to shape the growth of a fast-expanding automotive brand in their region, rather than simply maintaining existing sales performance. That combination of autonomy, visibility and impact is what makes the role particularly appealing.

Salary

Up to £60,000+ 15% annual bonus ( =£9,000)+ up to £1,800 incentive scheme per month (= £21,600). Equals a total potential cash annual earnings of £90,600 per annum + cars + other benefits

Workstyle

Remote and field based

Locations of Vacancies

Northern Region | Midlands Region | South Region

The role

this is not a traditional sales management role . In this position you will be responsible for the commercial success of this brand in an entire region of the UK. You will be driving sales performance, delivering commercial targets and ensuring the brand performs successfully within your geographical area. In this role you will be helping to build a brand rather than simply selling one . This role isn't about maintaining market share—it is about creating it.

DUTIES

in this role you will genuinely influence business performance and will be running your own region. This role gives a significant amount of ownership and you will be highly visible in the organisation. This role is business-focused rather than just operational

• Liaise with dealers and help to improve dealer profitability
• Coaching and helping with dealer development providing support, training and resources to improve dealer performance.
• increase vehicle sales
• analyse market opportunities
• identify weaknesses
• recommend improvements
• undertake local promotions
• influence regional strategy.
• The role requires regular reporting and recommendations to senior management.

REQUIREMENTS

• Automotive sales background ( 8+ years)
• Previous experience launching or expanding a brand