Sales Operations, Go to Market

Amazon Inc.; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Amazon is seeking a Sales Operations Lead to drive data-driven decision-making and operational excellence for the WWSO organization, focusing on GenAIML pillars in the EMEA region. You will collaborate with leadership to enhance sales processes, metrics, and technology support, boosting revenue growth and customer acquisition.

The role emphasizes forecasting, quota management, and AI-powered tools to improve seller productivity in a fast-growing, tech-enabled environment.

Qualifications

• 5+ years of sales operations or equivalent experience
• Experience working in a sales organization and with sales data, processes, policies, etc.
• Experience in a high-growth, technology company
• Experience in finance, business management and sales operations

Responsibilities

• Implement and maintain standardized sales processes, metrics, and KPI definitions including sales territories, quotas, and goal cascades to support operational effectiveness
• Manage pipeline qualification, attribution, and data quality to ensure accurate financial reporting, forecasting, and timely resolution of escalations
• Support AI-human collaboration in the sales process by managing and optimising AI sales intelligence tools, automated workflows, and customer/partner interaction systems to improve seller efficiency
• Conduct sales performance analysis on win/loss data, conversion rates, goal attainment, and forecast accuracy to identify potential risks and opportunities
• Prepare and drive regular business reviews with insights on pipeline health, performance trends, and operational efficiency
• Drive cross-functional projects, escalations, and gap-to-green initiatives to resolution, while contributing to sales tools training and adoption to improve utilisation and productivity

Skills

Leadership in sales ops

Sales data analysis

Strategic sales operations

Cross-functional collaboration

Communication of insights

Financial acumen

High-growth tech experience

Business management

Education

Bachelor's degree (related field)

Tools

Salesforce

Sales automation tools

Forecasting tools

CRM tooling

Job description

- Experience in leadership roles in sales operations, sales strategy, finance, business development, or other related fields

- Experience working in a sales organization and with sales data, processes, policies, etc.

- Experience with sales CRM tools such as Salesforce or similar software

- Experience developing and implementing systems/tools utilized for CRM, variable compensation, revenue reporting, forecasting, Salesforce automation, etc.

- Experience conducting sophisticated and creative analysis of complex data and translate the results into actionable deliverables, messages, and presentations

- 5+ years of sales operations or equivalent experience

- Experience working within a high-growth, technology company

- Experience in finance, business management and sales operations

- Bachelor's degree in Business Administration, Finance, Economics, Computer Science, Engineering, or related field

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

AWS is seeking a Sales Operations Lead, to support data-driven decision-making and operational excellence for the WWSO organization, focused on GenAIML pillars. Working closely with EMEA WWSO leadership, the Sales Operations professional contributes to sales processes, systems, and metrics that help GTM and SSA increase revenue growth and customer acquisition. This role focuses on executing and supporting mission-critical frameworks, including territories and quota, goal setting, business reviews, forecasting, and data analysis in a rapidly growing, complex environment. The Sales Operations professional analyzes sales performance data to identify trends and support process improvements, partnering with stakeholders to maintain operational excellence through sales process execution, performance analysis, technology support, and clear communication of insights. As the AI-powered sales landscape evolves, this role will support the implementation and optimization of AI-driven tools and workflows that enhance sales productivity.

Key job responsibilities

• Implement and maintain standardized sales processes, metrics, and KPI definitions including sales territories, quotas, and goal cascades to support operational effectiveness
• Manage pipeline qualification, attribution, and data quality to ensure accurate financial reporting, forecasting, and timely resolution of escalations
• Support AI-human collaboration in the sales process by managing and optimising AI sales intelligence tools, automated workflows, and customer/partner interaction systems to improve seller efficiency
• Conduct sales performance analysis on win/loss data, conversion rates, goal attainment, and forecast accuracy to identify potential risks and opportunities
• Prepare and drive regular business reviews with insights on pipeline health, performance trends, and operational efficiency
• Drive cross-functional projects, escalations, and gap-to-green initiatives to resolution, while contributing to sales tools training and adoption to improve utilisation and productivity