Sales Operations & Commercial Intelligence Lead

BMS Performance Ltd.; Leighton Buzzard; Hybrid; GBP 55,000 - 65,000; Full time

Benefits offered by this job

26 days holiday

Enhanced pension

Life assurance

Job summary

BMS Performance Ltd. is seeking a Sales Operations & Commercial Intelligence Lead to establish a new function within our global sales organisation.

The role combines lead generation, commercial analysis and strategic insight to drive growth, reporting to senior leadership and influencing decision-making across regions. Hybrid role based in Bedfordshire with two days per week in the office and flexible remote work.

Qualifications

• Experience analysing sales performance to derive insights.
• Strong Salesforce reporting and CRM experience.
• Experience with lead generation and prospecting tools (ZoomInfo, LinkedIn Sales Navigator).
• Analytical, commercially minded with strategic thinking.
• Ability to influence stakeholders and present at board level.
• Experience establishing new functions and process improvement.

Responsibilities

• Generate and qualify new business leads for global sales.
• Use Salesforce, ZoomInfo, and LinkedIn Navigator to identify prospects.
• Analyse sales reports, pipeline performance, and conversion data.
• Develop reporting and actionable commercial insights.
• Establish KPIs and best practices for the function.
• Collaborate with regional sales teams to maximise opportunities.
• Present findings to senior stakeholders and board-level audiences.

Skills

Sales operations

Commercial intelligence

CRM experience

Salesforce reporting

Lead generation tools

Analytical skills

Strategic mindset

Stakeholder influence

Tools

Salesforce

ZoomInfo

LinkedIn Sales Navigator

Job description

Sales Operations & Commercial Intelligence Lead

Salary: £55,000-£65,000 + commission (flexible for the right candidate)

Location: Hybrid - Bedfordshire office, 2 days per week, with the remainder working from home.

Benefits: 26 days holiday plus bank holidays, enhanced pension and life assurance.

The Opportunity

We are looking for a seasoned, commercially astute and analytical professional to establish a new Sales Operations & Commercial Intelligence function within a global business.

This is an exciting opportunity to shape a function from the ground up, helping a global sales team identify new opportunities, improve sales performance and make better-informed commercial decisions.

Working closely with internal, remote and field-based sales colleagues, you will combine lead generation, commercial analysis and strategic insight to drive business growth. You will also work with senior leadership, presenting findings and recommendations at board level.

This role offers the autonomy to make it your own and the opportunity to have a tangible impact on the wider business.

Key Responsibilities

• Generate and qualify new business leads to support the global sales team's growth objectives.
• Use Salesforce, ZoomInfo and LinkedIn Sales Navigator to identify prospects, analyse sales activity and uncover commercial opportunities.
• Analyse sales reports, pipeline performance and conversion data to identify trends, risks and areas for improvement.
• Develop meaningful reporting and actionable commercial insights to support sales leadership and strategic decision-making.
• Establish processes, KPIs and best practices to build an effective and scalable commercial intelligence function.
• Work collaboratively with sales teams across different regions, ensuring they have the intelligence and support needed to maximise opportunities.
• Present findings and recommendations confidently to senior stakeholders, including board-level audiences.

About You

You are an experienced professional with a strong background in sales operations, commercial intelligence, sales enablement or business analysis.

You will bring:

• Proven experience analysing sales performance and translating data into actionable commercial insight.
• Strong Salesforce reporting and CRM experience.
• Experience using lead generation and prospecting tools, ideally including ZoomInfo and LinkedIn Sales Navigator.
• Excellent analytical skills, strong commercial acumen and a strategic mindset.
• The confidence and professional gravitas to influence senior stakeholders and communicate effectively at board level.
• The initiative and independence to establish a new function, develop processes and drive continuous improvement.
• The ability to build strong relationships and support a geographically dispersed global sales team.

Please note: This is a hybrid position requiring attendance at the Bedfordshire office two days per week. Candidates must be able and happy to commute to the office on this basis.

Why Join?

This is an opportunity to build something meaningful, influence commercial strategy and play a key role in the growth of a global sales organisation.

Desired Skills and Experience

• Proven experience analysing sales performance and translating data into actionable commercial insight.
• Strong Salesforce reporting and CRM experience.
• Experience using lead generation and prospecting tools, ideally including ZoomInfo and LinkedIn Sales Navigator.
• Excellent analytical skills, strong commercial acumen and a strategic mindset.
• The confidence and professional gravitas to influence senior stakeholders and communicate effectively at board level.
• The initiative and independence to establish a new function, develop processes and drive continuous improvement.
• The ability to build strong relationships and support a geographically dispersed global sales team.