Sales Manager - Premium Lanterns & Lighting (Wholesale UK)

Asd Lighting Plc; Rotherham; Hybrid; GBP 52,000 - 76,000; Full time

Job summary

Asd Lighting Plc in the United Kingdom seeks a dynamic and results-driven Sales Manager to lead the sales strategy and execution for our premium range of Traditional Lanterns, targeting the electrical wholesale market across the UK.

This pivotal role focuses on growing market share through national strategy, team leadership, and strong relationships with wholesalers, while collaborating with marketing to deliver campaigns and reports to senior management.

Qualifications

• Proven track record in national sales management, ideally within the electrical wholesale or lighting industry.
• Strong understanding of the wholesale distribution model and buying group dynamics.
• Passion for traditional products and ability to communicate their value effectively.
• Excellent negotiation, presentation, and interpersonal skills.
• Willingness to travel nationally and attend industry events.
• Self-motivated, strategic thinker with hands-on approach.
• Existing relationships within the UK electrical wholesale network.
• Familiarity with CRM systems and sales analytics tools.

Responsibilities

• Develop and implement effective sales strategies to meet organisational objectives.
• Lead, motivate, and manage the sales team to achieve individual and team targets.
• Identify new business opportunities and expand the organisation’s client base.
• Build and maintain strong relationships with key clients and stakeholders.
• Analyse market trends and competitor activities to inform sales approaches.
• Prepare regular sales reports and forecasts for senior management.
• Conduct performance reviews, training sessions, and coaching for team members.
• Collaborate with marketing to develop promotional campaigns that support sales initiatives.
• Ensure compliance with company policies and industry regulations.

Skills

National sales management

Wholesale selling

Negotiation

Presentation skills

Strategic thinking

CRM proficiency

Tools

CRM systems

Sales analytics tools

Job description

Asd Lighting Plc in the United Kingdom seeks a dynamic and results-driven Sales Manager to lead the sales strategy and execution for our premium range of Traditional Lanterns, targeting the electrical wholesale market across the UK.

This pivotal role focuses on growing market share through national strategy, team leadership, and strong relationships with wholesalers, while collaborating with marketing to deliver campaigns and reports to senior management.