Sales Manager (Lanterns / Commodity Lighting)

Asd Lighting Plc; Rotherham; Remote; GBP 52,000 - 76,000; Full time

Job summary

Asd Lighting Plc in the United Kingdom seeks a dynamic and results-driven Sales Manager to lead the sales strategy and execution for our premium range of Traditional Lanterns, targeting the electrical wholesale market across the UK.

This pivotal role focuses on growing market share through national strategy, team leadership, and strong relationships with wholesalers, while collaborating with marketing to deliver campaigns and reports to senior management.

Qualifications

• Proven track record in national sales management, ideally within the electrical wholesale or lighting industry.
• Strong understanding of the wholesale distribution model and buying group dynamics.
• Passion for traditional products and ability to communicate their value effectively.
• Excellent negotiation, presentation, and interpersonal skills.
• Willingness to travel nationally and attend industry events.
• Self-motivated, strategic thinker with hands-on approach.
• Existing relationships within the UK electrical wholesale network.
• Familiarity with CRM systems and sales analytics tools.

Responsibilities

• Develop and implement effective sales strategies to meet organisational objectives.
• Lead, motivate, and manage the sales team to achieve individual and team targets.
• Identify new business opportunities and expand the organisation’s client base.
• Build and maintain strong relationships with key clients and stakeholders.
• Analyse market trends and competitor activities to inform sales approaches.
• Prepare regular sales reports and forecasts for senior management.
• Conduct performance reviews, training sessions, and coaching for team members.
• Collaborate with marketing to develop promotional campaigns that support sales initiatives.
• Ensure compliance with company policies and industry regulations.

Skills

National sales management

Wholesale selling

Negotiation

Presentation skills

Strategic thinking

CRM proficiency

Tools

CRM systems

Sales analytics tools

Job description

Sales Manager (Lanterns / Commodity Lighting)

To lead the sales strategy and execution for our premium range of Traditional Lanterns, targeting the electrical wholesale market across the UK.

August 2026

Full job description

Job Overview
We are seeking adynamic and results driven Sales Manager to lead the sales strategy and execution for our premium range of Traditional Lanterns, targeting the electrical wholesale market across the UK. This is a pivotal role in driving growth, building strong relationships with wholesalers, and positioning our lighting products as the preferred choice for quality and authenticity.

Responsibilities

• Develop and implement effective sales strategies to meet organisational objectives
• Lead, motivate, and manage the sales team to achieve individual and team targets
• Identify new business opportunities and expand the organisation’s client base
• Build and maintain strong relationships with key clients and stakeholders
• Analyse market trends and competitor activities to inform sales approaches
• Prepare regular sales reports and forecasts for senior management
• Conduct performance reviews, training sessions, and coaching for team members
• Collaborate with marketing to develop promotional campaigns that support sales initiatives
• Ensure compliance with company policies and industry regulations

Key Responsibilities

• Develop and implement a national sales strategy to grow market share withing our existing electrical wholesale accounts
• Build and maintain strong relationships with key electrical wholesalers, buying groups, and distributors
• Identify new opportunities, onboard new wholesale partners, and expand product reach across regions
• Champion the unique features and heritage appeal of our well established UK manufactured lantern range through presentations, trade shows, and customer visits
• Monitor market trends, competitor activity, and customer feedback to inform product development and sales tactics
• Provide regular performance reports, forecasts, and insights to senior management

Requirements

• Proven track record in national sales management, ideally within the electrical wholesale or lighting industry
• Strong understanding of the wholesale distribution model and buying group dynamics
• Passion for traditional products and ability to communicate their value effectively
• Excellent negotiation, presentation, and interpersonal skills
• Willingness to travel nationally and attend industry events
• Self-motivated, strategic thinker with hands‑on approach
• Existing relationships within the UK electrical wholesale network
• Familiarity with CRM systems and sales analytics tools

To support the warehouse team achieve the receipt of goods in, despatch and kitting function targets and standards.

Join our sales team, dedicated to promoting and selling our premium range of well established UK manufactured traditional

To lead the sales strategy and execution for our premium range of Traditional Lanterns, targeting the electrical wholesale

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